Search Results

• Report Brands: Gauge The Size Of Your Digital Commerce Prize

  Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

  April 9, 2021 | Michelle Beeson

  Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

• Report European Leaders Must Focus On Five Priorities In 2021

  Leaders Must Master Hybrid Customer And Employee Experiences As Europe Rolls Out The COVID-19 Vaccine

  April 7, 2021 | Enza Iannopollo, Joana de Quintanilha

  Against a backdrop of economic uncertainty, social unrest, and changing market dynamics, vaccines promise to move us into a future without COVID-19. But this won't happen overnight. European...

• Report The Spain Auto And Home Insurers Customer Experience Index, 2020

  How Spanish Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience

  April 5, 2021 | Oliwia Berdak, Clarissa Skinner, Luis Deya

  Seguros Catalana Occidente tops Forrester's Spain auto and home insurance CX Index rankings, edging ahead of seven mediocre, undifferentiated competitors. But with a CX Index score that is just OK,...

• Report Digital Experience Priorities In The Next Two Years

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "When you look forward two years, how will you describe your digital experiences? What is the next leap forward?" This report shares these perspectives from our "Digital Experience Executive...

• Report The State Of Digital Experiences

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "How would you describe the state of your company's digital services or experiences today for consumers?" This report shares these perspectives from our "Digital Experience Executive Conversations"...

• Report The Use Of Emerging Technologies In Consumer Digital Experiences

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "How is your organization using emerging technologies? Is doing so a priority?" This report shares these perspectives from our "Digital Experience Executive Conversations" series, in which...

• Report Consumer Banking Trends In 2021

  Five Trends Shaping The Next Generation Of Retail Consumer Banking

  March 30, 2021 | Alyson Clarke

  The COVID-19 pandemic has both accelerated and initiated changes to consumer behavior and the retail banking landscape that will be felt for many years to come. It has accelerated the entrance of...

• Report Now Tech: Data Masking, Q1 2021

  Forrester's Overview Of 18 Data Masking Providers

  March 29, 2021 | Heidi Shey, Noel Yuhanna

  You can use data masking to protect sensitive data by obfuscation, become significantly more productive, and support various compliance mandates. But to realize these benefits, you'll first have to...

• Report The Path To Automation In Europe — Why And How It Will Be Different

  Understanding Opportunities And Threats From Automation, Robotics, And The AI Industry In Europe

  March 25, 2021 | Dan Bieler, Bernhard Schaffrik

  The opportunities and extent of automation in the context of Europe will differ from scenarios in North America and Asia. In Europe, businesses face greater governmental involvement and oversight....

• Report Forrester Infographic: European Security Budgets In 2021

  March 24, 2021 | Paul McKay

  In 2021, security leaders continue to invest differentially in new security controls delivered from the cloud and will rely on security service providers to support their security programs until...

• Report The France Auto And Home Insurers Customer Experience Index, 2020

  How French Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience

  March 24, 2021 | Oliwia Berdak, Clarissa Skinner, Luis Deya

  MAIF once more tops Forrester's France auto and home insurance CX Index rankings, edging ahead of seven mediocre, undifferentiated competitors. MAIF rewrote its mail communication and trains its...

• Report UK CISO Career Paths

  UK CISOs' Tenure Is Shorter Than Their Peers In America, Hurting Their Ability To Build Sustainable Enterprise Security Programs

  March 24, 2021 | Paul McKay

  Forrester analyzed the career backgrounds of 74 CISOs with public profiles working for the UK Financial Times Stock Exchange 100 Index (FTSE 100) to understand several dimensions of their role and...

• Report Greener Consumers Demand Sustainable Brands

  The Green Revolution Will Drive The Next Wave Of Business Transformation

  March 22, 2021 | Thomas Husson

  Green consumers are frustrated — especially in Europe — and demanding that brands go beyond touting their environmental sustainability efforts and take real action. CMOs should embrace...

• Report The Italy Auto And Home Insurers Customer Experience Index, 2020

  How Italian Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience

  March 22, 2021 | Oliwia Berdak, Clarissa Skinner, Luis Deya

  Allianz tops Forrester's Italy auto and home insurance Customer Experience Index (CX Index™) rankings, edging ahead of six mediocre, undifferentiated competitors. Allianz provides 19 positive...

• Report The UK Auto And Home Insurers Customer Experience Index, 2020

  How UK Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience

  March 18, 2021 | Oliwia Berdak, Clarissa Skinner, Luis Deya

  How well do leading UK auto and home insurers earn loyalty with the quality of their customer experience (CX)? We reveal the complete rankings of six auto and home insurance brands in the UK that...

• Report The State Of Alternative Payments Acceptance In UK Retail

  An Evaluation Of 102 UK Retailers And Their Payment Options

  March 12, 2021 | Lily Varon, Michelle Beeson, Nicole Murgia

  We reviewed 102 UK retailers across several categories to evaluate the current state of alternative payments acceptance. The evaluation covered 10 alternative payment methods, including digital...

• Report European Tech Market Outlook By Country For 2020 To 2021

  Modest Recoveries In 2021 After 2020 Pandemic Recessions

  March 12, 2021 | Andrew Bartels, Michael O'Grady, Himank Joshi

  The COVID-19 pandemic has damaged European economies and tech markets, as it has elsewhere in the world. European countries did bring infection and death rates down during the summer, and their...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Adoption Profile: Containers In Europe, Q1 2021

  Traverse The Container Terrain To Conquer Application Modernization

  February 11, 2021 | Lauren Nelson, Paul Miller

  Software containers continue to improve European enterprise infrastructure efficiency, software development, and cloud-native project and strategic functionality — especially amid the global...

• Report The France Banking Customer Experience Index, 2020

  How French Banks Earn Loyalty With The Quality Of Their Experience

  February 9, 2021 | Oliwia Berdak, Luis Deya

  How well do leading French banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands in France that were analyzed as...

• Report Remove The Mystery From Security Metrics

  Performance Management: The S&R Practice Playbook

  February 5, 2021 | Jeff Pollard

  CISOs continue to have difficulty creating meaningful security metrics despite a decade of discussion. Without good metrics, the security organization can't participate in business conversations...

• Report The UK Banking Customer Experience Index, 2020

  How UK Banking Brands Earn Loyalty With The Quality Of Their Experience

  February 3, 2021 | Oliwia Berdak, Luis Deya

  How well do leading UK banking brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of eight banking brands in the UK that were...

• Report The Italy Banking Customer Experience Index, 2020

  How Italian Banks Earn Loyalty With The Quality Of Their Experience

  February 3, 2021 | Oliwia Berdak, Luis Deya

  How well do leading Italian banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands in Italy that were analyzed as...

• Report The State Of Consumers And Technology, 2020

  Increasingly Intimate Technologies Spark The Next Mind Shift

  February 2, 2021 | Anjali Lai

  Technology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...

• Report Now Tech: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  Forrester's Overview Of 16 Product Lifecycle Management Solution Providers

  February 2, 2021 | George Lawrie

  You can use product lifecycle management (PLM) for discrete manufacturing to boost collaborative innovation, reduce time-to-market for successful products and services, and enable the digital...