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• Report Transform The Contact Center For Customer Service Excellence

  Executive Overview: The Contact Centers For Customer Service Playbook

  January 15, 2021 | Kate Leggett

  Customer service is at a tipping point. Customers contact enterprises more often and via more channels; they shift between channels seamlessly and even use multiple channels simultaneously....

• Report A Post-Truth Climate Is Shaping Gen Z's Consumer Behaviors

  Now More Than Ever, The Next-Generation Consumer Expects Brands To Be Real, Be Respectful, And Represent

  January 14, 2021 | Mike Proulx

  Step aside, Millennials. CMOs have their sights set on the next generation of consumers and for good reason. Gen Z (born in or after 1997) is likely to form the majority of US consumers in just...

• Report Adopt Agile And DevOps To Drive Digital Business Success

  Executive Overview: The Modern Application Delivery Playbook

  January 6, 2021 | Chris Gardner, Jeffrey Hammond

  Every business is now a digital business. Companies are scrambling to respond to consumers' higher expectations and nimbler competitors. Application development and delivery (AD&D) organizations...

• Report The Forrester Digital Experience Review™: US Investing Websites, Q4 2020

  Fidelity Leads With A Breadth Of Functionality, While TD Ameritrade Delivers A Strong User Experience

  December 29, 2020 | Vijay Raghavan, David Truog

  Investment firms' websites have become hubs for their clients' investing activities and financial planning decisions. To gauge the ease and effectiveness of the experiences these websites offer, we...

• Report Digital Rewrites The Rules Of Business

  Vision: The Digital Business Playbook

  December 24, 2020 | Nigel Fenwick, Ted Schadler, Caleb Ewald

  The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper and faster to adapt your workforce, engage...

• Report The State Of The US Grocery Shopper — COVID-19

  US Grocery Shopper Behaviors In The New Normal

  December 22, 2020 | Sucharita Kodali, Madeline Cyr

  Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...

• Report The Future Of The Empowered Consumer In The US

  The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose

  December 15, 2020 | Anjali Lai

  People rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...

• Report US Tech Market Outlook For 2021: After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  December 3, 2020 | Andrew Bartels

  The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

• Report Forrester Infographic: The Impact Of COVID-19 On Payments In Canada

  August 21, 2020 | Lily Varon, Arnav Gupta, Jacob Morgan

  Forrester's recent Consumer Technographics® data reveals that COVID-19 is shifting consumer behaviors toward digital payments across the globe. This infographic is part of a series; it looks at the...

• Report Consumer Goods Companies Spend More On Digital Marketing

  The COVID-19 Pandemic Hastens Trends That Were Already In Motion

  August 6, 2020 | Shar VanBoskirk, Brandon Verblow, David Novitzky

  For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior. The result is that digital spend by...

• Report The Forrester Digital Experience Review™: US Mobile Banking Apps, Q3 2020

  USAA And Bank Of America Lead With Valuable Features, While Digital Bank Brands Offer Strong User Experiences

  August 6, 2020 | Peter Wannemacher, Gina Bhawalkar

  For millions of Americans, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy...

• Report The Forrester Digital Experience Review™: Canadian Mobile Banking Apps, Q3 2020

  The Big Five Canadian Banks Have Robust Mobile Apps But Need To Improve Their Feature Sets

  August 6, 2020 | Peter Wannemacher, Gina Bhawalkar

  For millions of Canadians, mobile apps have become the hub of their banking relationships and the starting point for many financial decisions and activities. To gauge how effective and easy...

• Report Forrester Infographic: North American Financial Services Firms Plan To Keep Their Core Solution

  July 30, 2020 | Jost Hoppermann

  The digital transformation imperative in financial services is stronger than ever. This Forrester infographic uses Forrester's Q3 2019 Global Financial Services Architecture Survey to provide an...

• Report Audio: The Long-Term Impact Of Emerging Technology On US Health Insurers

  July 7, 2020 | Brian Hopkins, Arielle Trzcinski

  Health insurers face a rising level of uncertainty about the future of their industry. They're shifting from reactive to proactive engagement via innovative benefits while grappling with a legacy...

• Report Canadian Tech Budget Outlooks In A COVID-19 Recession

  A Best-Case Scenario Of A 6.7% Drop In Tech Spending In 2020 And An Alternate Scenario Of An 11.3% Decline With Weak 2021 Growth

  July 7, 2020 | Andrew Bartels, Cheryl McKinnon

  Canada's economy had been slowing in late 2019, putting downward pressure on its tech market coming into 2020. The COVID-19 virus and Canada's containment efforts have pushed Canada into a...

• Report Adoption Profile: Hosted Private Cloud In North America, Q3 2020

  Hosted Private Cloud Providers Shift Their Focus To Hyperscaler Innovations And Managed Services

  July 6, 2020 | Bill Martorelli

  While it may seem a sideshow to an IT industry obsessed with public cloud services, hosted private cloud nevertheless holds a unique position in serving multiple scenarios and users. Hosted private...

• Report Audio: The Long-Term Impact Of Emerging Technology On US Healthcare Providers

  July 1, 2020 | Brian Hopkins, Jeff Becker

  Healthcare CIOs face an unprecedented number of challenges in the coming years: extremely high costs, declining care outcomes, and exhausted employees. This report reveals the impact that emerging...

• Report The Forrester Wave™: Hosted Private Cloud Services In North America, Q2 2020

  The 11 Providers That Matter Most And How They Stack Up

  June 24, 2020 | Bill Martorelli

  In our 32-criterion evaluation of hosted private cloud providers, we identified the 11 most significant ones — Atos, CenturyLink, Flexential, NTT DATA, Otava, OVHcloud, Rackspace Technology,...

• Report Twenty-Five Ways Governments Innovated To Support Their Customers During The Pandemic

  Public-Sector Organizations Cook Up New Ways To Work With And Support Individuals And Businesses

  June 19, 2020 | Judy Weader, Rick Parrish

  Experience improvement should happen all the time — even more so when a pandemic makes business as usual impossible. Across the globe, governments at all levels are rethinking how they can support...

• Report The US Customer Experience Index, 2020

  How Brands Build Loyalty With The Quality Of Their Experience

  June 15, 2020 | TJ Keitt

  As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...

• Report Adoption Profile: Public Cloud In North America, Q2 2020

  May 27, 2020 | Dave Bartoletti

  Public cloud continues to be an essential business platform for rapid innovation, scalable infrastructure, and customer-driven technology modernization. After more than a decade, public cloud is a...

• Report Forrester Infographic: The State Of Financial Well-Being In Canada, 2020

  April 28, 2020 | Aurelie L'Hostis, Luis Deya

  Canadian consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in...

• Report Forrester Infographic: The State Of Financial Well-Being In The US, 2020

  April 27, 2020 | Aurelie L'Hostis, Luis Deya

  US consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in the US....

• Report US Tech Budget Outlooks In A COVID-19 Recession

  A Best-Case Scenario Of A 5% Drop In Tech Spending In 2020 And An Alternative Scenario With Declines Of 9% In 2020 And 5% In 2021

  April 9, 2020 | Andrew Bartels

  CIOs and tech vendors in the US are facing an uncertain and rapidly deteriorating economic outlook as a result of efforts to contain the COVID-19 virus and its life- and health-threatening impacts....

• Report Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession

  April 9, 2020 | Rick Parrish, TJ Keitt, J. P. Gownder

  The Coronavirus Aid, Relief, and Economic Security (CARES) Act features nearly $1 trillion in benefits to businesses. How will your company use its share? In this report, we detail six ways that...