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• Report The Forrester Digital Experience Review™: US Investing Websites, Q4 2020

  Fidelity Leads With A Breadth Of Functionality, While TD Ameritrade Delivers A Strong User Experience

  December 29, 2020 | Vijay Raghavan, David Truog

  Investment firms' websites have become hubs for their clients' investing activities and financial planning decisions. To gauge the ease and effectiveness of the experiences these websites offer, we...

• Report The State Of The US Grocery Shopper — COVID-19

  US Grocery Shopper Behaviors In The New Normal

  December 22, 2020 | Sucharita Kodali, Madeline Cyr

  Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...

• Report The Forrester Digital Experience Review™: US Mobile Banking Apps, Q3 2020

  USAA And Bank Of America Lead With Valuable Features, While Digital Bank Brands Offer Strong User Experiences

  August 6, 2020 | Peter Wannemacher, Gina Bhawalkar

  For millions of Americans, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy...

• Report Forrester Infographic: The State Of Financial Well-Being In The US, 2020

  April 27, 2020 | Aurelie L'Hostis, Luis Deya

  US consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in the US....

• Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

  Landscape: The Omnichannel Commerce Playbook

  March 26, 2020 | Michelle Beeson

  Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

• Report The Future Of The Digital Store

  Vision: The Digital Store Playbook

  March 19, 2020 | Fiona Swerdlow

  Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

• Report Process Makes Perfect: Exceed Customer Expectations With Omnichannel Excellence

  Processes: The Omnichannel Commerce Playbook

  March 13, 2020 | Brendan Witcher

  Although having a functioning omnichannel fulfillment program is now a basic necessity, many retailers still fail to meet customer expectations. They also struggle to fully understand program...

• Report Healthcare 2020: The State Of The Doctor-Patient Relationship In The US

  Key Findings From A Forrester And HIMSS Annual Benchmark Study Of Patient And Provider Experiences

  March 10, 2020 | Jeff Becker, Arielle Trzcinski, Annalise Clayton

  The patient and provider experience is deteriorating against a changing landscape. Increasing competition and high costs of care threaten the success of traditional healthcare providers. To assess...

• Report The Forrester Banking Sales Wave™: US Mobile Sites, Q1 2020

  US Banks Need To Better Help Prospects Choose And Apply

  January 23, 2020 | Alyson Clarke, Andrew Hogan

  Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To...

• Report Research Overview: Optimize Digital Commerce Delivery And Returns In The US

  December 26, 2019 | Sucharita Kodali, Madeline Cyr

  This document is an overview of the "Returns, Last Mile, And Same Day Delivery" research series with links to the documents it contains. Brands are grappling with rising consumer expectations for...

• Report The Forrester Investing Wave™: US Websites, Q4 2019

  Firms Must Optimize Their Site's Functionality And Experience Design To Help Investors Access Information

  December 12, 2019 | Vijay Raghavan, Jennifer Wise

  The website is the dominant digital touchpoint for US investors, so digital leaders at investment firms must elevate their web experiences to win, serve, and retain their customers. To see how...

• Report Predictions 2020: Healthcare

  Election-Year Rhetoric, Regulatory Uncertainty, And Virtual Care Will Shape The Year Ahead For Healthcare Organizations

  November 5, 2019 | Jeff Becker, Arielle Trzcinski, Caleb Ewald

  2020 will bring legislative turmoil as the Affordable Care Act (ACA) returns to the US Supreme Court and election-year rhetoric thrusts Medicare for All and healthcare job growth onto center stage....

• Report Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead

  October 3, 2019 | Sucharita Kodali

  Retailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face...

• Report Attract And Retain Self-Directed Investors With Robust Trading Platforms

  Segmenting US Investors: Help Self-Directed Investors Conduct Research And Trade With Advanced Digital Tools

  August 6, 2019 | Vijay Raghavan, August du Pont

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Win Over Delegators With Reliable Financial Advice

  Segmenting US Investors: Reassure Delegators And Enable Their Advisors With Advanced Digital Technologies

  August 6, 2019 | Vijay Raghavan, August du Pont

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Win Over Validators With Investment Advice And Self-Service

  Segmenting US Investors: Give Validators Research Tools And Advice To Ensure Their Success

  August 6, 2019 | Vijay Raghavan, August du Pont

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Understanding Today's US Investors

  Use This Updated Investor Segmentation To Guide Your Digital Business Strategy

  August 6, 2019 | Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Win Over Disengaged Investors With Affordable Retirement Plans

  Segmenting US Investors: Reduce Disengaged Investors' Need To Make Decisions And Offer Affordable Financial Advice

  August 6, 2019 | Vijay Raghavan, August du Pont

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Video: Emerging Risk And Reward In US Small Business Insurance

  Invest To Protect Small Business Customers From New Risks

  July 23, 2019 | Ellen Carney

  Customer expectations, demographics, competition, and technology are changing US small businesses — and their business insurance needs. Segments historically overlooked in the digital wave, such as...

• Report Notifications In Regulated Industries: Healthcare

  This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

  May 17, 2019 | Arielle Trzcinski, Julie Ask, Heidi Shey

  Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...

• Report The Forrester Banking Wave™: US Mobile Apps, Q2 2019

  US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three

  May 15, 2019 | Peter Wannemacher, Gina Bhawalkar, August du Pont

  Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...

• Report Video: T-Mobile MONEY Checking Account Opening Review

  Watch Our Video On Opening A T-Mobile MONEY Checking Account

  May 1, 2019 | Alyson Clarke, Andrew Hogan

  T-Mobile has entered retail banking in the US, launching the T-Mobile MONEY checking account. We opened an account to understand how T-Mobile helps customers through the purchase journey. This...

• Report The New Paradigm Of Retail

  March 26, 2019 | Sucharita Kodali

  Omnichannel services continue to change the offers that retailers provide and the ways that consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers...

• Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (US), Q4 2018 Update

  ForecastView Document

  March 8, 2019 | Michael O'Grady

  While talks of economic uncertainty loom over the US, online retailing saw strong growth over the past year, with a 16% year-over-year increase. Consumer electronics, grocery (food and drink), and...