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Drive revenue with customer experience | Forrester Industry Wave | Gina Bhawalkar | United States | User Experience is in my interests.
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Forrester Government Wave™: US Federal Government Websites, Q1 2020
Federal Websites Offer Similarly Strong Experiences And Have Room For Improvement
Websites are the centerpiece of the US federal customer experience (CX). To gauge how well they serve customers, we evaluated seven of the most-visited sites. This report reveals how well they...
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Report The Forrester Banking Wave™: US Mobile Apps, Q2 2019
US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three
Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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