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Report Evolve Your Experience Design Practice
Advanced Level: Design Practices For CX Transformation
This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have scaled up their practice, so their companies: 1) follow an effective...
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Report Now Tech: Augmented BI Platforms, Q2 2021
Forrester's Overview Of 40 Augmented BI Platform Providers
April 14, 2021 | Boris EvelsonYou can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...
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Report Now Tech: Streaming Data Platforms, Q2 2021
Forrester's Overview Of 34 Streaming Data Platform Providers
April 7, 2021 | Mike GualtieriYou can use streaming data platforms to create a faster digital enterprise. Streaming data platforms achieve this by instantly delivering data from one-to-many applications, analyzing data in real...
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Report The Forrester Wave™: Function-As-A-Service Platforms, Q1 2021
The Nine Providers That Matter Most And How They Stack Up
In Forrester's 40-criterion evaluation of function-as-a-service (FaaS) platforms, we identified the nine most significant ones — Alibaba, Amazon, Google, Huawei, IBM, Microsoft, Nimbella, Oracle,...
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Report The Forrester Wave™: Cloud Data Warehouse, Q1 2021
The 13 Providers That Matter Most And How They Stack Up
March 24, 2021 | Noel YuhannaIn our 26-criterion evaluation of cloud data warehouse providers, we identified the 13 most significant ones — Alibaba, Amazon Web Services, Cloudera, Exasol, Google, IBM, Micro Focus, Microsoft,...
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Report The Forrester Tech Tide™: Continuous Software Delivery, Q1 2021
Tools And Technology: The Modern Application Delivery Playbook
Continuous software delivery (CSD) is critical to firms' ability to win, serve, and retain customers. To accelerate their performance in CSD, companies are evaluating and adopting a range of...
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Report AI 2.0: Upgrade Your Enterprise With Five Next-Generation AI Advances
Advanced Level: Technology Practices For Insights-Driven Businesses
Just when you thought you knew what AI could and couldn't do, it quietly gets a radical upgrade. Five key advances redefine AI use cases and break the chains that have shackled enterprise AI...
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Report The Five Essential Steps To Plan Your CX Transformation
The Strategy Report In The CX Transformation Playbook
Customer experience (CX) transformations are huge, complex, and expensive. That's why, as a CX transformation leader, you need to craft a plan detailing why and how you want to transform your...
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Report Design For Confidence
In Uncertain Times, Your Customers Want Certainty More Than Ever
Facing the COVID-19 pandemic, customers are battling uncertainty from all corners, needing confidence more than ever. Many companies strive for experiences that are seamless, easy, or beautiful,...
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Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020
Tools and Technology: The Omnichannel Advertising Playbook
Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...
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Report Now Tech: Predictive Analytics And Machine Learning In China, Q3 2020
Forrester's Overview Of 35 PAML Providers
You can use predictive analytics and machine learning (PAML) solutions in China to automate machine learning model development, free data scientists from tedious tasks, and ensure model...
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Report Content Services Are Foundational For Employee And Customer Experiences: Look Ahead To 2025
Vision: The Enterprise Content Management Playbook
July 13, 2020 | Cheryl McKinnonContent services and modern content platforms dominate the enterprise content management (ECM) conversation. New vendors as well as veterans with next-generation architectures are winning deals...
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Report Now Tech: Cloud Data Warehouse, Q2 2020
Forrester's Overview Of 14 Cloud Data Warehouse Providers
July 1, 2020 | Noel YuhannaYou can use cloud data warehouse (CDW) to build data warehouses more quickly, support new business use cases, and lower infrastructure, software, and administration costs. But to realize these...
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Report Now Tech: Data Virtualization, Q2 2020
Forrester's Overview Of 15 Data Virtualization Providers
June 29, 2020 | Noel YuhannaYou can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...
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Report Now Tech: Enterprise Container Platforms, Q2 2020
Forrester's Overview Of 24 Enterprise Container Platform Providers
June 25, 2020 | Dave Bartoletti, Charlie DaiYou can use enterprise container platforms (ECPs) to speed up software development, simplify container infrastructure management, and automate container deployment, scaling, monitoring, and...
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Report Now Tech: Public Cloud Development Platforms In China, Q2 2020
Forrester's Overview Of 28 Public Cloud Development Platform Providers In China
You can use public cloud development platforms to build the technology foundations of an adaptive enterprise and simplify digital operations, modernize business applications, and facilitate...
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Report The US Customer Experience Index, 2020
How Brands Build Loyalty With The Quality Of Their Experience
June 15, 2020 | TJ KeittAs brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...
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Report The Forrester New Wave™: SaaS Marketplaces, Q2 2020
The Eight Providers That Matter Most And How They Stack Up
June 11, 2020 | Liz HerbertIn Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web...
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Report Delight The Right Customers To Build A Successful Business
June 9, 2020 | TJ KeittBusinesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...
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Report The CEO's Guide To The Future Of Work
Build The Adaptive Workforce That Succeeds, Despite Changes To How Work Gets Done
Most pronouncements about the future of work miss the mark because they fail to account for what executives like you can see clearly in the here and now: how the shocks already reverberating...
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Report Now Tech: Cloud Contact Center Vendors, Q2 2020
Forrester's Overview Of 25 Cloud Contact Center Providers
June 2, 2020 | Art SchoellerYou can use cloud contact center providers to rapidly deliver critical contact center capabilities, increase flexibility and scale of operations, and lay the foundation for a cognitive contact...
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Report Adoption Profile: Public Cloud In Europe, Q2 2020
European Public Cloud Innovation Continues
May 29, 2020 | Paul MillerEvery enterprise in Europe is continually evolving its cloud strategy — or should be. In 2020, European infrastructure and operations (I&O) pros are tasked with critiquing the cost efficiency and...
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Report Expectations And Experiences: The Impact Of Your Customers' Expectations On CX Quality
May 26, 2020 | Joana de Quintanilha, Victoria McRitchieAchieving excellent customer experience (CX) requires exceeding expectations — Forrester's Customer Experience Index (CX Index™) data proves it — but most brands are merely meeting expectations or...
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Report Now Tech: Creative Advertising Technologies, Q2 2020
Forrester's Overview Of 23 Creative Advertising Technology Providers
May 15, 2020 | Joanna O'ConnellYou can use creative advertising technologies (adtech) to realize creative production efficiencies, improve ad performance, and increase creative relevancy for consumers. But to realize these...
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Report The Forrester Streaming Media Wave™: US Apps, Q4 2019 (Updated Q2 2020)
Netflix, Hulu, And Amazon Prime Set The Bar For Most New Entrants
Competition for the time and dollars of US streaming service consumers is about to get intense. The recent entries of Apple TV+ and Disney+ and the impending launch of Warner Media's upgrade to HBO...
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