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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Now Tech: Email Marketing Vendors, Q1 2020
Forrester's Overview Of 34 Email Marketing Providers
January 22, 2020 | Shar VanBoskirkYou can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of...
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Report The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019
The Nine Providers That Matter Most And How They Stack Up
November 19, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage,...
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Report Now Tech: Cross-Channel Campaign Management, Q2 2019
Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
May 17, 2019 | Rusty WarnerB2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...
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