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• Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

  Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping

  February 25, 2019 | Brendan Miller, Jennifer Wise

  Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

• Report Why The Home Depot Wins At Mobile Web

  March 5, 2018 | James McQuivey, PhD

  Most retailers embrace mobile, but currently many merely check the boxes on features and functionality. Few go to the next level, consciously constructing an experience that meets customers'...

• Report 2018 Retail Best Practices: Mobile Web

  Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017

  February 2, 2018 | Brendan Miller

  Mobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than...