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• Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

  Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping

  February 25, 2019 | Brendan Miller, Jennifer Wise

  Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

• Report Why The Home Depot Wins At Mobile Web

  March 5, 2018 | James McQuivey, PhD

  Most retailers embrace mobile, but currently many merely check the boxes on features and functionality. Few go to the next level, consciously constructing an experience that meets customers'...

• Report 2018 Retail Best Practices: Mobile Web

  Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017

  February 2, 2018 | Brendan Miller

  Mobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than...

• Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

  October 18, 2016 | Nick Barber

  Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

• Report 2D Bar Codes: Driving Consumers To Purchase

  eBusiness Professionals Should Employ These Tactics To Engage Consumers

  November 14, 2011 | Julie Ask

  2D bar codes have gone from an obscure topic in technology circles to a hot topic in print media and retail circles as a way to connect customers to their offerings through a mobile interface. But...