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  • Michele Goetz
  • Use customer insights to gain competitive advantage
  • CIO

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: AI Consultancies, Q4 2018

    Forrester's Overview Of 24 AI Service Providers
    December 21, 2018 | Michele Goetz

    You can use artificial intelligence consultancies to facilitate AI strategy and design, augment data science resources, and provide digital transformation and data support. But to access these...

  • Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

  • Report Welcome To The World Of Watson Engagement Advisor

    Cognitive Computing Tackles Customer Engagement
    January 28, 2015 | Tim Sheedy, Michele Goetz

    In 2014, IBM launched the Watson Group, its first new business unit in 19 years, to bring Watson to the market as a business technology application. Watson's unique value lies in its ability to...