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Report Create An Omnichannel Advertising Strategy Centered On Customer Experience
Executive Overview: The Omnichannel Advertising Playbook
January 22, 2021 | Joanna O'ConnellB2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...
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Report Research Overview: Personalization
A Guide To Our Personalization-Related Research
December 11, 2020 | Rusty Warner, David NovitzkyB2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...
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Report The Forrester Wave™: Global Omnichannel Customer Service Outsourcers, Q1 2020
The 10 Providers That Matter Most And How They Stack Up
March 11, 2020 | Ian JacobsIn our 29-criterion evaluation of global omnichannel customer service outsourcing providers, we identified the 10 most significant ones — Alorica, Atento, Concentrix, Conduent, Sitel, Sutherland,...
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