Skip to main content
2 results in Reports
Sort by:
  • Customer-obsessed operating model
  • Customer Engagement
  • Laura Ramos

Featured content



As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Postsale Immersion Boosts Marketing Empathy

    March 26, 2021 | Laura Ramos

    Today's B2B marketers say they understand their audiences but often lack empathy for their real concerns and motivations. This report outlines four approaches marketers and customer-facing staff...

  • Report Research Overview: Strategic Message Management

    A Guide To Getting B2B Messaging Right
    February 10, 2020 | Laura Ramos, Lori Wizdo

    Savvy CMOs know that communication can become muddled as different stakeholders (marketers, executives, sales, and customer service) engage prospects and customers without the connective tissue of...

Content Type