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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Digital Experience Platforms, Q2 2021

    Tools and Technology: The Digital Experience Delivery Playbook
    April 27, 2021 | Joe Cicman

    You can use digital experience (DX) platforms to create coherent customer experiences, enable developer and practitioner agility, and fuel insights-led optimization and automation. But to realize...

  • Report Now Tech: Marketing Measurement And Optimization Solutions, Q2 2021

    Tools And Technology: The Marketing Measurement And Insights Playbook
    April 21, 2021 | Tina Moffett, Jim Nail

    Marketing measurement and optimization (MMO) helps B2C marketers measure the business impact of marketing initiatives, determine the optimal mix of channels and marketing tactics, and forecast the...

  • Report Now Tech: Social Suites, Q1 2021

    Forrester's Overview Of 15 Social Suite Providers
    March 25, 2021 | Jessica Liu, Sarah Dawson

    You can use social suites to consolidate many of your social media needs into a single cohesive platform that integrates into a broader enterprise technology ecosystem. But to realize these...