Search Results

• Report Modern Smart Applications Are Transforming Supplier Value Management

  SVM Vendors Are Using AI To Liberate Sourcing Professionals By Automating Mundane Tasks

  April 21, 2021 | Duncan Jones

  The software category that Forrester calls supplier value management (SVM) is seeing a wave of innovation, from both established players and VC-backed new entrants, using various types of AI. The...

• Report Wearables Are For Consumers — Not Doctors

  Doctors Don't Need Or Want The Data

  April 20, 2021 | Julie Ask

  Consumer wearables and the data that they generate help consumers with their own health and wellness. While physicians may occasionally rely on data from consumer wearables to find evidence of...

• Report Global Private Banking Trends In 2021

  Leading Private Banks Are Embracing Digital To Attract Tomorrow's Customer

  April 20, 2021 | Vijay Raghavan

  Digital transformation is changing how customers interact with their private banks and how financial advisors dispense financial advice. Significant gaps continue to exist in private banking,...

• Report New Tech: Digital Product Management Tools And Tech, Q2 2021

  Forrester's Landscape Overview Of 48 Providers

  April 12, 2021 | Nigel Fenwick, Caleb Ewald

  Product managers demand a robust set of technologies to coordinate products and gather insights from customers. Thankfully, emerging tools and technologies aim to solve many of the biggest product...

• Report How To Succeed With Marketplace Business Models In Financial Services

  Hint: Build A Collaborative Business Model Strategy

  April 12, 2021 | Jacob Morgan

  The financial services industry is already responding to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the...

• Report Digital Businesses: Hold Vendors To A Higher Standard And Demand The Support You Deserve

  Some Retailers And Brands Suffer From Vendors' Outdated Practices — And Don't Even Realize It

  April 12, 2021 | Emily Pfeiffer

  Digital business leaders must readjust their expectations and push commerce tech vendors to modernize and move forward as quickly as end consumers demand. But some businesses are so used to how...

• Report Forrester Infographic: The State Of Services In 2021 — Working With Partners

  April 12, 2021 | Amanda LeClair

  As enterprises tap into digital opportunities to transform, what they look for, and more importantly need, from their services providers evolves. The impact of COVID-19 has accelerated many of...

• Report What You Need To Thrive In Autonomous Finance

  Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP

  April 12, 2021 | Peter Wannemacher

  Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to...

• Report Brands: Gauge The Size Of Your Digital Commerce Prize

  Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

  April 9, 2021 | Michelle Beeson

  Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

• Report Digital Customer Experiences Are The Front Lines Of Sustainable Digital Transformation

  Executive Overview: The Digital Experience Delivery Playbook

  April 9, 2021 | Allen Bonde

  In normal times, digital customer experience (CX) is a business differentiator. In the post-COVID-19 era, digital channels are even more critical to driving new growth and customer loyalty. To...

• Report Assess Your Digital Insurance Capabilities

  Assessment: The Digital Insurance Strategy Playbook

  April 9, 2021 | Jeffery Williams

  For insurers, the competitive landscape continues to intensify as smartphone-enabled insurtechs and ecosystem orchestrators exploit the empowered consumer's demand for digital interactions. To keep...

• Report US Market Forecast: Mobile Engagement Automation

  Mobile Messaging Usage And Revenue Expanded During The Pandemic

  April 8, 2021 | Julie Ask

  Forrester forecasts that spend on mobile engagement automation (MEA) in the United States will top $1.2 billion in 2020, with a projected growth rate of 27% over the next three years. This report...

• Report Inhibitors To Achieving Consumer Digital Experience Goals In The Next Two Years

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?" This report shares these perspectives from...

• Report Digital Experience Priorities In The Next Two Years

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "When you look forward two years, how will you describe your digital experiences? What is the next leap forward?" This report shares these perspectives from our "Digital Experience Executive...

• Report Six Trends That Are Shaping P&C Digital Insurance Tech Strategies In 2021

  March 31, 2021 | Ellen Carney

  The year 2020 shattered insurance industry inertia. Insurance digital and tech organizations honed their digital servicing capabilities as a critical means to retain customers. New products and...

• Report Consumer Banking Trends In 2021

  Five Trends Shaping The Next Generation Of Retail Consumer Banking

  March 30, 2021 | Alyson Clarke

  The COVID-19 pandemic has both accelerated and initiated changes to consumer behavior and the retail banking landscape that will be felt for many years to come. It has accelerated the entrance of...

• Report Takeaways From Forrester’s Global Emerging Technology Survey

  March 30, 2021 | Julie Ask

  From October 2018 to December 2020, 365 digital business executives completed Forrester’s Global Emerging Technology Survey. A summary of the survey’s top-line results are shared in this report. We...

• Report Now Tech: Digital Operations Planning And Analytics, Q1 2021

  Forrester's Overview Of 22 Digital Operations Planning And Analytics Providers

  March 26, 2021 | Liz Herbert

  You can use digital operations planning and analytics solutions to get better insight about past business performance, to model the impact of potential choices, and to make better regulatory...

• Report The Forrester Wave™: Function-As-A-Service Platforms, Q1 2021

  The Nine Providers That Matter Most And How They Stack Up

  March 25, 2021 | Jeffrey Hammond, David Mooter

  In Forrester's 40-criterion evaluation of function-as-a-service (FaaS) platforms, we identified the nine most significant ones — Alibaba, Amazon, Google, Huawei, IBM, Microsoft, Nimbella, Oracle,...

• Report The State Of Chat In Retail, 2021

  Consumers Use Chat For Customer Support, Including Prepurchase Support, But Not For Commerce

  March 23, 2021 | Julie Ask, Nicole Murgia

  As consumers increasingly opt to engage with retailers and brands via chat, firms must ensure that customer experiences are efficient, effective, and effortless. Digital business pros have used...

• Report The Forrester Wave™: Commerce Services, Q1 2021

  The 14 Providers That Matter Most And How They Stack Up

  March 22, 2021 | Ted Schadler

  In our 28-criterion evaluation of commerce services providers, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, Dentsu, EPAM, HCL Technologies, IBM, Infosys,...

• Report Moments: Maturity Framework 2021

  Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities

  March 18, 2021 | Julie Ask

  Future experiences will be rightsized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences. And...

• Report How To Elevate Digital Superannuation Experiences

  Fix The Basics And Build New Capabilities

  March 17, 2021 | Zhi-Ying Barry, Vijay Raghavan

  Superannuation firms' websites and mobile apps have become hubs for their members' retirement planning decisions. Although digital platforms are one of the top drivers for loyalty for...

• Report Improve Customer Experiences With Proactive Notifications

  Leverage Data Exhaust From Automated Digital Processes To More Effectively Serve Customers

  March 17, 2021 | Julie Ask, Rob Koplowitz

  Process optimization and automation are an imperative for organizations undergoing digital transformation. As mobile notifications mature, they offer a powerful new mechanism that uses automation...

• Report Now Tech: Serverless, Q1 2021

  Forrester's Overview Of 27 Serverless Providers

  March 16, 2021 | Jeffrey Hammond

  You can use serverless technologies to build features and run experiments in hours instead of days, pay only for the actual compute consumed, and quickly refine and refactor microservices. But to...