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The Social Marketing Playbook For 2021
Make Social Media Bigger Than Marketing
B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than...
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Charts & Figures Forrester's Social Media Maturity Assessment Spans Six Competencies
Define Your Social Media Maturity To Advance Your Social Marketing
August 14, 2020 | Jessica Liu -
Charts & Figures There Are Three Stages To Social Media Maturity
Define Your Social Media Maturity To Advance Your Social Marketing
August 14, 2020 | Jessica Liu -
Charts & Figures Advance Maturity In Each Of The Six Competencies
Define Your Social Media Maturity To Advance Your Social Marketing
August 14, 2020 | Jessica Liu -
Charts & Figures ForecastView US CPG Digital Marketing Forecast, 2020 To 2025
Consumer Goods Companies Spend More On Digital Marketing
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Charts & Figures Mobile Share Of Digital Advertising Will Decline Only Slightly
2020 Advertising Forecast, US (COVID-19 Update)
July 23, 2020 | Brandon Verblow -
Charts & Figures Advertising Channels With Greater Influence On Purchase Behavior Will See Higher Spending Growth
2020 Advertising Forecast, US (COVID-19 Update)
July 23, 2020 | Brandon Verblow -
Charts & Figures Digital Advertising Channels Will Fare Better Than Offline Advertising Channels
2020 Advertising Forecast, US (COVID-19 Update)
July 23, 2020 | Brandon Verblow -
Charts & Figures Digital Advertising Share Gains Will Accelerate During The Pandemic
2020 Advertising Forecast, US (COVID-19 Update)
July 23, 2020 | Brandon Verblow -
Charts & Figures GDP And Advertising Spend Will Decline More During The Pandemic Than During The Great Recession
2020 Advertising Forecast, US (COVID-19 Update)
July 23, 2020 | Brandon Verblow -
Charts & Figures Advertising Spend Will Rebound In Q2 2021 As GDP Recovers
2020 Advertising Forecast, US (COVID-19 Update)
July 23, 2020 | Brandon Verblow -
Charts & Figures The Pandemic Will Wipe Out $74 Billion In US Advertising In 2020 Versus Our Pre-Pandemic Estimate
2020 Advertising Forecast, US (COVID-19 Update)
July 23, 2020 | Brandon Verblow -
Charts & Figures How Social Consumer Segments Are Constructed
Q&A: What Marketers Need To Know About Social Media Consumer Segmentation
July 22, 2020 | Ryan Skinner -
Charts & Figures Online Advertising Growth Hits A New Low In Q1 2020
Q1 2020 Digital Marketing Tracker, Global
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Charts & Figures Online Advertising Revenue Is Growing Faster At US Companies Relative To Chinese Companies
Q1 2020 Digital Marketing Tracker, Global
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Charts & Figures Online Advertising Growth Decelerated Sharply In Late March And Early April
Q1 2020 Digital Marketing Tracker, Global
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Charts & Figures Social Technologies Support Objectives Across The Customer Lifecycle
Marketers' Options Improve As Social Marketing Technologies Converge
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Charts & Figures Each Social Technology Category Has Unique Features
Marketers' Options Improve As Social Marketing Technologies Converge
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Charts & Figures There Are Five Social Technology Point Solution Categories
Marketers' Options Improve As Social Marketing Technologies Converge
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Charts & Figures Now Tech Market Presence Segments: Social Listening Platforms, Q3 2020
Now Tech: Social Listening Platforms, Q3 2020
July 9, 2020 | Jessica Liu -
Charts & Figures Now Tech Functionality Segments: Social Listening Platforms, Q3 2020
Now Tech: Social Listening Platforms, Q3 2020
July 9, 2020 | Jessica Liu -
Charts & Figures Now Tech Small Vendors: Social Listening Platforms, Q3 2020
Now Tech: Social Listening Platforms, Q3 2020
July 9, 2020 | Jessica Liu -
Charts & Figures Now Tech Midsize Vendors: Social Listening Platforms, Q3 2020
Now Tech: Social Listening Platforms, Q3 2020
July 9, 2020 | Jessica Liu -
Charts & Figures Now Tech Large Vendors: Social Listening Platforms, Q3 2020
Now Tech: Social Listening Platforms, Q3 2020
July 9, 2020 | Jessica Liu -
Charts & Figures Align Social Tools And Technology To The Customer Lifecycle
Four Steps To Add Social Media To Your Marketing Strategy
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Charts & Figures Forrester's Four-Step Approach To Strategically Add Social Media To Marketing Goals
Four Steps To Add Social Media To Your Marketing Strategy
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