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Data Management

The Data Management Playbook For 2021

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

Webinar AI Drives The Evolution Of Technology And Data Governance In 2021

January 14, 2021 | Achim Granzen

The increase of data aggregated by companies, a heightened awareness of data privacy by consumers, and the introduction of government frameworks has made strong data governance a priority for...
Webinar AI Predictions 2021

How AI Is Entering New Territory

November 18, 2020 | Srividya Sridharan, Mike Gualtieri, Brandon Purcell

Early forays into AI combined with 2020’s new reality for business is catapulting AI competency further and faster. What was once considered impossible is now not only possible, but even...
Forum Data Strategy & Insights

Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.

October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...
Webinar Data Literacy: A Lifeline In Uncertain Waters

June 8, 2020 | Jennifer Belissent, PhD

The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...
Webinar Marketing Innovation Requires A Moments-Based Ecosystem

June 3, 2020 | Rusty Warner

While customer expectations for value and relevance have changed, many organizations have failed to change their marketing approaches to meet — let alone exceed — those...
Forum CX Sydney

The Time Is Now: Lead With Experience

April 30, 2020 | Virtual Event | Michael Barnes

CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
Webinar Data Virtualization Or Data Fabric: Which Is Right For You?

April 29, 2020 | Noel Yuhanna, Gene Leganza

Today, organizations are investing in self-service and real-time data integration architectures to support trusted and timely insights. Many are leveraging data virtualization or data fabric...
Webinar Translytical Data Platforms: Delivering Analytics At The Speed Of Transactions

Using The Forrester Wave™

March 10, 2020 | Noel Yuhanna, Mike Gualtieri

Blazing-fast performance for both transactions and analytics workloads is the goal of the emerging data platform category that Forrester calls "translytical." Powered by in-memory technology and a...
Webinar Shatter The Seven Myths Of Machine Learning

Everything You Wanted To Know About ML But Were Too Afraid To Ask

February 13, 2020 | Kjell Carlsson, PhD

This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...
Webinar AI Predictions 2020

A Conversation With The Analysts Who Made Them

January 27, 2020 | Srividya Sridharan, Mike Gualtieri, Ian Jacobs

The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...
Webinar Read The Writing On The Wall: Data Literacy Matters

January 8, 2020 | Jennifer Belissent, PhD

Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...
Webinar What Is A B2B Customer Data Platform (CDP), And What Can It Do For B2B Marketers?

June 20, 2019 | Steven Casey

B2B marketers are caught in a data squeeze. They know they need to be data-driven, but they also have low confidence in the quality of the data they manage and the data management skills...
Webinar Think You're Doing Data Sourcing Right? Think Again

June 11, 2019 | Jennifer Belissent, PhD

Decision makers know they need to be insights-driven to create differentiation and competitive advantage. They know their own internal data isn’t enough. In today's competitive environment,...
Webinar Upgrade Your Enterprise Business Intelligence To Systems Of Insight With The Latest Technologies And Best Practices

March 12, 2019 | Boris Evelson

Most modern enterprises are data-driven — they get signals derived from data. The next generation of maturity — insights-driven business — requires that enterprises also turn...