Search Results

• Forum Data Strategy & Insights

  Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.

  October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

  Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

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  Webinar Deliver The Metrics That Matter With The Objectives And Key Results (OKRs) Framework

  July 9, 2020 | Cinny Little

  Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you...

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  Webinar The Business Impact Of Design: Best Practices For Measuring It

  June 24, 2020 | Gina Bhawalkar

  Measuring and communicating the value of an experience design (XD) practice yields many benefits, from getting UX improvements prioritized to elevating the impact and reach of the XD team. But most...

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  Webinar Why CX: Proof That Investing In Experience Improves Revenue, Costs, And Risk

  May 6, 2020 | Judy Weader, Maxie Schmidt-Subramanian

  Customer experience (CX) leaders are struggling to keep executive attention — and their own jobs — because they’re failing to make a case that resonates with their leadership....

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar Select The Right Marketing Measurement Vendor Using The Forrester Wave™

  January 29, 2020 | Tina Moffett, Jim Nail

  Data-driven marketing builds a fact-based marketing strategy. Marketers need the right measurement vendor to wrangle the messy interactions across journeys and use solutions to enable data-driven...

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  Webinar Customer Experience Predictions For 2020: It’s All About Proving Business Results

  January 22, 2020 | Harley Manning

  When it comes to customer experience (CX) predictions, there’s an elephant in the room that’s dominating our thinking this year: money. Why? Because in 2020, proving that CX delivers...

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  Webinar Make Software Central To The Structure Of Innovation Delivery

  September 5, 2019 | Randy Heffner

  Innovation requires software, and that requires critical alignments of culture and structure for innovation delivery. CEOs must champion software delivery as a core enterprise competency. Whether...

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  Webinar Make The Business Case For Your Core Tech Strategy

  August 29, 2019 | Lauren Nelson, Jeffrey Hammond, Margo Visitacion

  A successful business case needs to speak to all stakeholders and tell a compelling story backed up with credible data. Why are you investing in new technology, and how do you set up the top-level...

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  Webinar The Diminishing Productivity Gains From Tech Investments

  May 2, 2019 | Andrew Bartels

  CIOs have long used improvements in productivity and efficiency as the primary justification for technology investments. However, data on overall US productivity as well as industry-level...