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Customer-obsessed operating model

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Webinar Wealth Management Predictions 2021

Firms Embrace Digital To Thrive

January 14, 2021 | Vijay Raghavan, David Hoffman

We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...
Webinar Insurance Predictions 2021

Insurers Find Opportunity Amid Chaos

January 13, 2021 | Ellen Carney, Jeffery Williams

We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...
Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

Europe-Friendly Start Time

October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
Webinar The Future Of Jobs In Europe

September 21, 2020 | Dan Bieler

2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...
Forum Summit Asia Pacific

The must-attend event for B2B & B2C marketing and CX leaders

September 1, 2020 | Live Virtual Experience | Frederic Giron

The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
Webinar The Culture Of An Organization Defines Its Innovation Capabilities

June 10, 2020 | Dan Bieler, Ash Mukherjee

Far from being a soft issue, culture is the toughest nut to crack. Corporate culture matters because it provides the framework for what innovation objectives employees and managers prioritize and...
Forum CX Sydney

The Time Is Now: Lead With Experience

April 30, 2020 | Virtual Event | Michael Barnes

CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
Webinar Which Innovation Platform Vendors Can Best Empower Your Future Market Leadership?

Use The Forrester Wave™

April 8, 2020 | Brian Hopkins, James Staten

In this webinar, we share the characteristics and criteria used to assess vendors in our Forrester Wave™ evaluation of innovation management platforms and thus what aspects customers...
Webinar The Business Case For Adopting An Enterprise Open Source Culture

March 16, 2020 | James Staten, Christopher Condo

Enterprises without a clear strategy for free open source software (FOSS) are missing out on new ways to innovate with their customers. In this webinar, Forrester CIO analyst James Staten and...
Webinar Tech-Driven Innovation — Cloud Empowerment

August 7, 2019 | James Staten, Will McKeon-White

Leading enterprises and government agencies are prioritizing tech-driven innovations to achieve future market leadership. Those doing so most efficiently (in an Agile and scalable way) are...
Webinar Agility Is Not Enough — To Grow Explosively, You Must Be Adaptive

June 11, 2019 | Brian Hopkins, Bobby Cameron

Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...
Webinar How To Be More Disruptive: A First Look At Technology-Driven Innovation Practices

April 30, 2019 | Brian Hopkins

Disruptive innovation yields bigger returns. To lead, you must prioritize these kinds of innovations, rather than incrementally improving your existing products, services, or solutions. This...
Webinar Moonshot Innovations Are Key To Ensuring Future Market Leadership

April 23, 2019 | James Staten

In the digital transformation era, tech-driven innovations are key to market leadership. Yet most firms focus their efforts on tactical or competitive enhancements — not net-new value...