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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Webinar Forrester's Guide To Vendor Localization Strategy In China

    April 14, 2020 | Charlie Dai, Danny Mu, Xiaofeng Wang

    The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...

  • Webinar The Pulse Of Financial Services Customers In Asia Pacific

    November 5, 2019 | Zhi-Ying Barry, Frederic Giron, Arnav Gupta

    The adoption of digital banking is about to accelerate and reach new levels of scale in Asia Pacific. Pioneers such as WeBank and Kakao have foreshadowed what is on the way, but this is just the...

  • Webinar The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

    August 13, 2019 | Xiaofeng Wang

    This webinar explores the findings from the Q3 2019 Forrester Wave on data management platforms (DMPs) in Asia Pacific, which examined the capabilities and strategies of 10 top vendors. Key...