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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Webinar Your Commerce Success Depends On Picking The Right Commerce Service Provider

Using The Forrester Wave™

April 14, 2021 | Ted Schadler

2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys;...
Webinar Adapt Or Die: XDR Is On A Collision Course With SIEM And SOAR

April 13, 2021 | Allie Mellen

In this webinar, we address the elephant in the room: defining extended detection and response (XDR). Join this webinar to learn what XDR is, what benefits it can bring to security teams, and how...
Webinar The Evolution Of ML Platforms To AI Platforms: A Spectrum Of Capabilities

April 7, 2021 | Mike Gualtieri

How do you develop custom enterprise AI applications? Do you need a data science platform? A machine learning (ML) platform? An AI platform? Are these platforms even different? We believe there are...
Webinar Embrace Risk Management To Build A Resilient Supply Network

April 6, 2021 | Alla Valente, George Lawrie

Where does supply chain risk rank among your firm’s business priorities? Too often, firms think of supply chain risk strategy as a separate abstraction layer, independent from business...
Webinar The Forrester Technology Sustainability Framework

April 1, 2021 | Abhijit Sunil

Sustainability is top of mind for vendors and clients alike in all industries. This is the first of a webinar series on sustainability initiatives with a focus on high tech. In this webinar, we...
Webinar Wearables Are For Consumers, Not Doctors

March 30, 2021 | Julie Ask, Alessia Stewart, Paul-Julien Giraud

We interviewed physicians, patients, consumer and medical device manufacturers, and service providers to understand the role of consumer devices and data in healthcare. We found that the role of...
Webinar Test AI Better For Better Business Results

March 30, 2021 | Diego Lo Giudice

Many organizations are developing new business applications or upgrading existing ones by infusing them with AI capabilities to make them sense, think, and act. However, our research shows that...
Webinar The Future Of Mobile Experiences: Anticipatory Experiences

March 25, 2021 | Julie Ask

Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating...
Webinar Top Systemic Risks Of 2021

March 24, 2021 | Renee Murphy, Alla Valente, Salvatore Schiano

They originate as systemic risk events before becoming your current nightmare scenario. These external events impact your firm and your customers but are completely out of your control. Most firms...
Webinar Creating Engaging Virtual Events: Lessons From The Forrester Wave™

March 24, 2021 | Laura Ramos, Meredith Cain

B2B marketers and event managers face two major challenges as the coronavirus pandemic persists: how to create successful all-virtual experiences and how to keep attendees engaged for the duration....
Webinar How To Monetize Open Finance And Platform Business Models

Use Forrester’s Framework To Build An Open Finance Monetization Strategy

March 23, 2021 | Jacob Morgan

Thanks to open banking and platform business models, financial services executives have more go-to-market options available than ever before for their firms’ products and services. But how do...
Webinar Build Sustainable Brands To Meet Green Consumers' Expectations

March 22, 2021 | Thomas Husson

Increasingly green and frustrated consumers demand brands to go beyond simply advertising their environmental sustainability efforts and take real action. CMOs should embrace sustainability as the...
Webinar Avoid Selection Challenges: Use Insights About Regional And International Banking Platform Markets

March 18, 2021 | Jost Hoppermann

Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2020 deals, and 38 vendors accepted the invitation. The webinar...
Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

March 11, 2021 | Boris Evelson, Mike Gualtieri, Cinny Little

Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...
Webinar What We See Coming For Channels, Partnerships, And Ecosystems In 2021

March 10, 2021 | Jay McBain

We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five...
Webinar Key Trends Shaping Infrastructure-As-A-Service Native Security

March 10, 2021 | Andras Cser

In this webinar, we review key customer requirements as well as cloud service provider vendors' investments shaping the next 12 to 18 months of infrastructure-as-a-service platform native security...
Webinar The New Operating Model Is Upon Us

March 4, 2021 | Charles Betz

In an increasingly volatile world, digitally transforming organizations are aggressively scaling their agile and DevOps capabilities. Numerous lessons are emerging at the leading edge: the trend...
Webinar Works Well With Humans: The Digital Investments That Bring Out The Best In The Claim Experience

February 25, 2021 | Ellen Carney

Insurers have made big digital and tech investments to improve both the claimant's experience and the profitability of their claim operations. But are they really paying off? Despite these...
Webinar Foster A Fruitful Collaboration Between Design And Agile Teams

February 24, 2021 | Karine Cardona-Smits, Jeff Lash

Design and agile teams can build better products faster — together. But even the best-intended teams can struggle to find common ground. During this webinar, we uncover the common challenges...
Webinar The State Of Chat In Retail: The Current And Future States

February 23, 2021 | Julie Ask, Nicole Murgia, Hailey Colin

Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 113 top brands,...
Webinar Emerging Technology Trends In Banking For 2021

February 18, 2021 | Jost Hoppermann, Martha Bennett

Banks are transforming their organizations with digital technologies. Forces such as emerging technology, fintechs, changing customer behavior, and the decomposition of the banking industry are...
Webinar What We Learned From The Facebook Ad Boycott

February 18, 2021 | Sucharita Kodali, Jessica Liu, Collin Colburn

Analysts Sucharita Kodali, Jessie Liu, Collin Colburn, and Brandon Verblow discuss what happened to brands that boycotted Facebook ads in the summer of 2020 and what lessons can be gleaned for...
Webinar The State Of SMB Banking, 2021

February 11, 2021 | Aurelie L'Hostis

Small and medium-size businesses (SMBs) remain underserved by traditional financial services providers. Many have been severely hit by the COVID-19 pandemic crisis and need to build resilience to...
Webinar The Three Megatrends For Customer Service In 2021

February 10, 2021 | Kate Leggett

This pandemic has revealed a unique opportunity for customer service organizations. On one hand, it has elevated the importance of customer service to nurture customers to retain their loyalty...
Webinar Blockchain Predictions 2021: Is It Time To Stop Talking About Blockchain?

February 10, 2021 | Martha Bennett

This packed session starts with a brief review of Forrester's blockchain predictions for 2020 and how the pandemic impacted developments. Following that, a deeper dive into the predictions for 2021...