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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

    A Virtual Workshop For Analyst Relations Professionals
    March 23, 2021 | Virtual Workshop - American time zones | Kevin Lucas

    This virtual workshop will suit attendees from the Pacific to Eastern and Brasilia time zones. Please refer to the agenda for its timing in these time zones.

  • Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

    A Virtual Workshop For Analyst Relations Professionals
    March 23, 2021 | Virtual Workshop - European time zones | Kevin Lucas

    This virtual workshop will suit attendees from European time zones. Please refer to the agenda for its timing in these time zones.

  • Webinar Key Trends Shaping Infrastructure-As-A-Service Native Security

    Wednesday, March 10, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

    In this webinar, we review key customer requirements as well as cloud service provider vendors' investments shaping the next 12 to 18 months of infrastructure-as-a-service platform native security...

  • Webinar The New Operating Model Is Upon Us

    Thursday, March 4, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Charles Betz

    In an increasingly volatile world, digitally transforming organizations are aggressively scaling their agile and DevOps capabilities. Numerous lessons are emerging at the leading edge: the trend...

  • Webinar Foster A Fruitful Collaboration Between Design And Agile Teams

    Wednesday, February 24, 2021, 10:00 a.m.-11:00 a.m. Eastern time (15:00-16:00 GMT) | Karine Cardona-Smits

    Design and agile teams can build better products faster — together. But even the best-intended teams can struggle to find common ground. During this webinar, we uncover the common challenges...

  • Webinar The State of Chat In Retail: The Current And Future States

    Tuesday, February 23, 2021, 2:00 p.m.-3:00 p.m. Eastern time (19:00-20:00 GMT) | Julie Ask, Nicole Murgia, Hailey Colin

    Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 114 top brands,...

  • Webinar Emerging Technology Trends In Banking For 2021

    Thursday, February 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann, Martha Bennett

    Banks are transforming their organizations with digital technologies. Forces such as emerging technology, fintechs, changing customer behavior, and the decomposition of the banking industry are...

  • Webinar The State Of SMB Banking, 2021

    Thursday, February 11, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Aurelie L'Hostis

    Small and medium-size businesses (SMBs) remain underserved by traditional financial services providers. Many have been severely hit by the COVID-19 pandemic crisis and need to build resilience to...

  • Webinar The Three Megatrends For Customer Service In 2021

    Wednesday, February 10, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Kate Leggett

    This pandemic has revealed a unique opportunity for customer service organizations. On one hand, it has elevated the importance of customer service to nurture customers to retain their loyalty...

  • Webinar Blockchain Predictions 2021: Is It Time To Stop Talking About Blockchain?

    Wednesday, February 10, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Martha Bennett

    This packed session starts with a brief review of Forrester's blockchain predictions for 2020 and how the pandemic impacted developments. Following that, a deeper dive into the predictions for 2021...

  • Webinar Marketing Measurement: Better ROI Today, Deeper Insight Tomorrow

    Tuesday, February 9, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett, Jim Nail

    Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is...

  • Webinar Consumer Outlook On 2021

    Thursday, February 4, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Anjali Lai, Martin Gill

    2020 will be remembered as a transformational year in world history; now, the decisions, actions, and innovations that occur in 2021 will set the trajectory for pandemic recovery and rebound that...

  • Webinar How To Secure And Govern Non-Human Identities

    Wednesday, February 3, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Sean Ryan

    Do you know how many software bots, physical robots, or internet of things (IoT) devices are connected to your network? How many of these devices store or interact with critical data? Such...

  • Webinar Holiday 2020 Recap: Insights And Lessons

    Tuesday, February 2, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Kristopher Arcand

    Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...

  • Webinar European Tech Market Outlook For 2020 And 2021

    Modest Recoveries In 2021 After 2020 Pandemic Recessions
    Monday, February 1, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels, Michael O'Grady

    This webinar covers Forrester's updates to our forecast for 2021 for business and government purchases of tech goods and services in Europe overall and for the eight largest European tech markets...

  • Webinar Case Study: Singapore's Journey To Deploying Responsible AI

    Thursday, January 28, 2021, 3:30 a.m.-4:10 a.m. Eastern time (08:30-09:10 GMT) | Achim Granzen

    On the heels of personal data protection acts, leading governments like Singapore’s are now turning their attention to how data is being used to generate insights and automate processes with...

  • Webinar Forrester's 2020 Review Of European And UK Banks' Mobile Apps

    Insights, Best Practices, And Lessons Learned
    Tuesday, January 26, 2021, 5:00 a.m.-6:00 a.m. Eastern time (10:00-11:00 GMT) | Karine Cardona-Smits, Luis Deya

    For millions of people, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy different...

  • Report The ROI Of CX Transformation

    The Business Case Report In The CX Transformation Playbook

    Customer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX leaders need to invest in areas like...

  • Report How To Turn Process From A Hindrance Into A Help

    Beginner Level: Process Practices For IT Transformation
    January 22, 2021 | Margo Visitacion, Christopher Condo

    Technology leaders must establish customer-focused processes that maximize value delivered. Standing in their way are outdated organizational models, disconnected technology platforms, and legacy...

  • Report Build A Dynamic Digital Banking Roadmap

    Roadmap: The Digital Banking Strategy Playbook
    January 22, 2021 | Peter Wannemacher

    Digital business leaders at banks must have both a vision of the future and a strategic plan for getting there. But moving from vision to action is never easy. Banks need a roadmap that lays out...

  • Report The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

    Vision: The CRM Playbook
    January 22, 2021 | Kate Leggett

    In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its...

  • Report Create An Omnichannel Advertising Strategy Centered On Customer Experience

    Executive Overview: The Omnichannel Advertising Playbook
    January 22, 2021 | Joanna O'Connell

    B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...

  • Report Research Overview: Cloud Technology And Services

    Tools And Technology: The Cloud Computing Playbook
    January 22, 2021 | Lauren Nelson, Bill Martorelli, Tracy Woo

    Cloud offers technology leaders a fundamentally new approach to how the organization builds, deploys, and manages software and infrastructure. To help their organizations succeed, infrastructure...

  • Report The New Economics Of On-Premises Infrastructure

    Business Case: The Infrastructure Transformation Playbook
    January 22, 2021 | Naveen Chhabra

    While public cloud storage isn't a panacea due to concerns about privacy, security, governance, availability, and unpredictable costs, its operating expenditure (opex) cost model is attractive....

  • Report Gear Up For Experience Design

    Tools And Technology: The User Experience Playbook
    January 21, 2021 | David Truog

    Companies investing in better user experience (UX) need tools for experience design (XD) but face a complex provider landscape spanning 19 categories of digital services and products. These tools...

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