Search Results

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  Webinar What We Learned From The Facebook Ad Boycott

  February 18, 2021 | Sucharita Kodali, Jessica Liu, Collin Colburn

  Analysts Sucharita Kodali, Jessie Liu, Collin Colburn, and Brandon Verblow discuss what happened to brands that boycotted Facebook ads in the summer of 2020 and what lessons can be gleaned for...

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  Webinar Holiday 2020 Recap: Insights And Lessons

  February 2, 2021 | Fiona Swerdlow, Sucharita Kodali, Kristopher Arcand

  Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...

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  Webinar Retail Predictions 2021

  November 13, 2020 | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

  As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Emily Pfeiffer

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking And Tackling (Part 2 of 2)

  October 23, 2020 | Sucharita Kodali, Emily Pfeiffer, Brendan Witcher

  Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...

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  Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)

  October 23, 2020 | Sucharita Kodali, Michael O'Grady, Joanna O'Connell

  Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...

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  Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

  October 22, 2020 | Sucharita Kodali, Anjali Lai

  The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...

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  Webinar Industry Lens: Tech Titans In Retail

  October 9, 2020 | Fiona Swerdlow, Sucharita Kodali

  Join Forrester VP and principal analyst Sucharita Kodali for the third in our three-part "Industry Lens: Tech Titans" webinar series. Episode 3 focuses on how the tech titans such as Apple, Google,...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

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  Webinar Retail This Week, Part 9

  July 31, 2020 | Fiona Swerdlow, Sucharita Kodali

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 8

  July 17, 2020 | Fiona Swerdlow, Sucharita Kodali, Michael O'Grady

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 6

  June 12, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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  Webinar Retail This Week, Part 5

  May 29, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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  Webinar Retail This Week, Part 4

  May 15, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her fourth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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  Webinar Retail This Week, Part 3

  May 8, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her third installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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  Webinar Retail This Week, Part 2

  May 1, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her second installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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  Webinar Retail This Week, Part 1

  April 24, 2020 | Sucharita Kodali

  This is the first of a multi-part series on the state of the retail industry and the relevant impact of COVID-19. The presentations will be US focused.Key takeaways:This week, please join Forrester...

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  Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential

  September 4, 2019 | Sucharita Kodali

  The internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...