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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Webinar Works Well With Humans: The Digital Investments That Bring Out The Best In The Claim Experience

February 25, 2021 | Ellen Carney

Insurers have made big digital and tech investments to improve both the claimant's experience and the profitability of their claim operations. But are they really paying off? Despite these...
Webinar Foster A Fruitful Collaboration Between Design And Agile Teams

February 24, 2021 | Karine Cardona-Smits, Jeff Lash

Design and agile teams can build better products faster — together. But even the best-intended teams can struggle to find common ground. During this webinar, we uncover the common challenges...
Webinar Forrester's 2020 Review Of European And UK Banks' Mobile Apps

Insights, Best Practices, And Lessons Learned

January 26, 2021 | Karine Cardona-Smits, Luis Deya

For millions of people, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy different...
Webinar Wealth Management Predictions 2021

Firms Embrace Digital To Thrive

January 14, 2021 | Vijay Raghavan, David Hoffman

We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...
Webinar Insurance Predictions 2021

Insurers Find Opportunity Amid Chaos

January 13, 2021 | Ellen Carney, Jeffery Williams

We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...
Webinar How To Apply The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020

January 12, 2021 | TJ Keitt

As the global coronavirus pandemic has shown us, businesses must rapidly adapt their customer experience (CX) strategies to keep up with changing customer needs. In order to do that, many...
Webinar Empowered Consumers Go Green

December 14, 2020 | Anjali Lai, Salvatore Schiano

Conversations about the climate have ebbed and flowed for decades, yet 2020 marks a turning point where the combination of escalating climate hazards, a global pandemic, and a newfound consumer...
Webinar Customer Experience Predictions 2021: Trust And Zero UI

December 9, 2020 | David Truog, Tristan Back

Customer experiences (CX) and the work of the people who create them evolve continually, but the pandemic has been changing CX faster than ever — and those changes will accelerate in 2021....
Webinar The State Of Video Technologies For Delivering Virtual Employee And Customer Experiences

December 1, 2020 | Nick Barber

Video experiences are powerful for both employees and customers. With a wide array of technologies supporting video experiences, which ones should you invest in? This webinar looks at 20 video...
Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers

November 19, 2020 | Emily Pfeiffer, Brandon Shaik

Retailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...
Webinar Accelerating Business Transformation With Strategic Partners

Using The Forrester Wave™

November 19, 2020 | Nigel Fenwick

Digital transformation is overhyped. Business transformation is misunderstood. There’s so much noise in the market it’s hard to know who to trust. In this webinar, Nigel Fenwick reveals...
Webinar Customer Identity And Access Management: What's Hot And What's Not

Based On The Forrester Wave™

November 17, 2020 | Andras Cser

In this webinar, we review the evaluation criteria and results of Forrester's Q4 2020 customer identity and access management (CIAM) Wave. We look at scores of the evaluated solutions as well as...
Webinar Digital Fragility Is A Ticking Time Bomb Inside Enterprises

Protect And Preserve Born-Digital Information That Has Long-Term Value

November 5, 2020 | Cheryl McKinnon

Information — whether content, data, or rich media assets — is born digital. High-value research, brand assets, intellectual property, and customer commitments are locked up in digital...
Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

Europe-Friendly Start Time

October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

October 22, 2020 | Sucharita Kodali, Anjali Lai

The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...
Webinar How To Build New Digital Products

October 20, 2020 | Nigel Fenwick, Jeff Lash

For companies looking to expand revenue through digital capabilities, adding new digital products can seem like an easy option. But building new digital products is fundamentally different from...
Webinar The Future Of Jobs In Europe

September 21, 2020 | Dan Bieler

2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...
Webinar Why Should Brands Value Sustainability?

September 9, 2020 | Michelle Beeson

Consumers continue to consider sustainability values in their decisions to buy from brands and retailers. In this webinar, we consider where consumer attitudes stand, particularly during the...
Forum Summit Asia Pacific

The must-attend event for B2B & B2C marketing and CX leaders

September 1, 2020 | Live Virtual Experience | Frederic Giron

The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
Webinar The Canada Customer Experience Index, 2020

August 27, 2020 | Michelle Yaiser, Rick Parrish

During this webinar, we delve into the latest results from Forrester’s Canada Customer Experience Index. We explain the pandemic’s effects on this year’s results, discuss trends...
Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
Webinar Forrester's 2020 Reviews Of US And Canadian Banks' Mobile Apps: Insights, Best Practices, And Lessons Learned

August 17, 2020 | Peter Wannemacher, Gina Bhawalkar

Every year, Forrester reviews the mobile banking experiences on dozens of banks’ apps — a moving target, as customers’ expectations and digital disruptors’ offerings...
Webinar Your Adobe Success Or Failure Depends On Picking The Right Service Provider

Key Takeaways From "The Forrester Wave™: Adobe Implementation Services, Q2 2020"

July 29, 2020 | Xiaofeng Wang, Ted Schadler

Adobe offers an expansive portfolio of marketing and commerce software. But turning the raw materials into a differentiated customer experience is very difficult. The key to success lies in...
Webinar The Key Points You Don't Want To Miss From The 2020 B2B And B2C Commerce Forrester Wave™ Evaluations

July 23, 2020 | Emily Pfeiffer, Joe Cicman

Commerce technology is changing, and our evaluations of the most significant vendors in the space bring to light key findings about it. Forrester published two Forrester Wave evaluations of...
Webinar Connect Your VoC Data Dots To Achieve CX Success

June 29, 2020 | Faith Adams

Customers often cross multiple channels or lines of business as they engage with a brand, but the ability to visualize and understand the experience that customers went through continues to be a...