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Differentiate with digital
eBusiness & Channel Strategy
eCommerce
Julie Ask

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Webinar The State Of Chat In Retail: The Current And Future States

February 23, 2021 | Julie Ask, Nicole Murgia, Hailey Colin

Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 113 top brands,...
Webinar Forrester's 2020 Moments Map: How To Make Smart Digital Experience Channel Choices

September 22, 2020 | Julie Ask, Erin Sellers

In 2020, consumers are more connected than ever across multiple devices, platforms, and channels. However, brands lack the insight into how their customers connect with and use digital experiences,...
Webinar How To Use Forrester's Moments Index To Prioritize Investments In Your Digital Experience Portfolio

May 14, 2020 | Julie Ask, Angelina Gennis

Brands must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis is the...
Webinar The State Of Augmented Reality In Consumer Experiences, 2020

May 5, 2020 | Julie Ask, Erin Sellers

Augmented reality (AR) has evolved in the past 10 years from being gimmicky and unstable to being a legitimate way for consumers to experience products and services before they purchase....