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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Webinar Marketing Measurement: Better ROI Today, Deeper Insight Tomorrow

February 9, 2021 | Tina Moffett, Jim Nail

Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is...
Webinar Consumer Outlook On 2021

February 4, 2021 | Anjali Lai, Martin Gill

2020 will be remembered as a transformational year in world history; now, the decisions, actions, and innovations that occur in 2021 will set the trajectory for pandemic recovery and rebound that...
Webinar B2C Marketing Predictions 2021

The Five Predictions B2C Marketers Must Have On Their Radar For 2021

November 2, 2020 | Stephanie Liu, David Novitzky

2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...
Webinar Key Lessons To Perfect Your Sales Enablement Strategy

Based On The Forrester Wave™: Sales Content Solutions, Q3 2020

October 29, 2020 | Laura Ramos

As marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...
Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

Europe-Friendly Start Time

October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

October 22, 2020 | Sucharita Kodali, Anjali Lai

The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...
Webinar Transitioning In-Person Events To Virtual: A Closer Look At The Technology Landscape

September 16, 2020 | Laura Ramos, Meredith Cain

The coronavirus pandemic is causing businesses to cancel or postpone all in-person gatherings. For marketers and sellers who rely on events such as user conferences or roadshows to generate demand...
Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
Webinar The Future Of DMPs In A Cookieless World

April 9, 2020 | Tina Moffett

Data management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie...
Webinar The Coronavirus And Consumer Sentiment

How People Feel Will Affect Their Next Steps

April 2, 2020 | James McQuivey, PhD, Anjali Lai, Kristopher Arcand

As the coronavirus spreads around the world, so do certain emotional responses that consumers have. At Forrester, we are carefully measuring how people go through various stages of understanding...
Webinar The Business Case For Adopting An Enterprise Open Source Culture

March 16, 2020 | James Staten, Christopher Condo

Enterprises without a clear strategy for free open source software (FOSS) are missing out on new ways to innovate with their customers. In this webinar, Forrester CIO analyst James Staten and...
Webinar Balancing The Privacy-Personalization Paradox

February 27, 2020 | Fatemeh Khatibloo

Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...
Webinar The State Of Consumers And Technology

Consumer Technographics® And Business Technographics®

February 25, 2020 | Anjali Lai

Take a pulse of technology attitudes and behaviors today, and you’ll see consumers lamenting the abundance of technology and idealizing digital detoxes. However, zoom out to observe how...
Webinar How To Be A Loyalty Company

February 13, 2020 | Emily Collins

B2C marketers understand that earning customer loyalty requires more than just offering a loyalty program. Any interaction a customer has with a brand has the potential to impact their loyalty. But...
Webinar Predictions 2020: Insurance

February 4, 2020 | Ellen Carney, Jeffery Williams

A potential recession, lackluster customer experience results, and threats from big tech are on insurance executives' minds. This webinar outlines Forrester’s key industry predictions that...
Webinar Select The Right Marketing Measurement Vendor Using The Forrester Wave™

January 29, 2020 | Tina Moffett, Jim Nail

Data-driven marketing builds a fact-based marketing strategy. Marketers need the right measurement vendor to wrangle the messy interactions across journeys and use solutions to enable data-driven...
Webinar Predictions 2020: Wealth Management

January 28, 2020 | Oliwia Berdak, Vijay Raghavan

Wealth and asset management is in flux, with regulatory pressure, the rise of passive funds, an influx of fintech such as robo-advisors, and low bond yields challenging revenues of many incumbent...
Webinar Developer Engagement Best Practices

December 12, 2019 | Jeffrey Hammond

One consequence of digital transformation is that companies are increasingly interested in creating digital platforms and services for developers to use and extend with new digital products and...
Webinar Chart Your Course To Marketing Measurement Maturity

July 9, 2019 | Tina Moffett, Jim Nail

Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...
Webinar Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

March 5, 2019 | Diego Lo Giudice

Digital acceleration can't happen without better-quality software, and software testing matters more than ever for quality at speed. However, test automation lags, and growing complexity everywhere...