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• Report It's Time To Make Every Web Application A Progressive Web App

  Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App

  February 12, 2019 | Michael Facemire, Ted Schadler

  The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report The Rise Of Intelligent Agents

  How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship

  September 12, 2016 | Jennifer Wise

  Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the...

• Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

  ForecastView Spreadsheet

  February 2, 2015 | Vikram Sehgal

  US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the...

• Report Predictions 2015: Most Brands Will Underinvest In Mobile

  Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel

  November 11, 2014 | Thomas Husson, Julie Ask

  In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view...

• Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

  ForecastView Spreadsheet

  October 8, 2014 | Michael O'Grady

  In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Next In Tech: Indoor Positioning

  Indoor Venues Are The Next Frontier For Location-Based Services

  January 23, 2013 | Tony Costa

  Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

• Report Design Mobile Apps From The Outside In

  Policy And Procedures: The Mobile App Development Playbook

  August 7, 2012 | Mike Gualtieri

  This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...