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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Mobile Will Receive The Dominant Share Of Social Ad Dollars
August 22, 2017
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Facebook Has Exhibited Strong Growth In Revenue Per User
August 22, 2017
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Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)
ForecastView Document
August 22, 2017 | Brandon VerblowIn 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...
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Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (US)
ForecastView Document
August 22, 2017 | Brandon VerblowIn 2016, social ad revenue in the US exceeded the combined ad revenue of Disney and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise and ensure that...