Search Results

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report Brief: Stop Measuring Social Engagement

  Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions

  December 10, 2014 | Nate Elliott

  Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

• Report Social Relationship Strategies That Work

  How To Succeed In Social As Organic Reach Falls Toward Zero

  November 17, 2014 | Nate Elliott

  Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The...

• Report Western European Social Media Marketing Forecast, 2014 To 2019

  Anticipate A Steady, Albeit Slowing, Growth For European Social Marketing Spend

  September 5, 2014 | Samantha Merlivat

  Social media marketing spending in the European Union (EU) will continue to rise at a steady but slowing pace over the next five years as social platforms such as FB and Twitter adapt their...