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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • Report Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions
    December 10, 2014 | Nate Elliott

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

  • Report Social Relationship Strategies That Work

    How To Succeed In Social As Organic Reach Falls Toward Zero
    November 17, 2014 | Nate Elliott

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The...

  • Report Western European Social Media Marketing Forecast, 2014 To 2019

    Anticipate A Steady, Albeit Slowing, Growth For European Social Marketing Spend
    September 5, 2014 | Samantha Merlivat

    Social media marketing spending in the European Union (EU) will continue to rise at a steady but slowing pace over the next five years as social platforms such as FB and Twitter adapt their...

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