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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Customer Service Trumps Price

    US Consumers Pick Good Customer Service Over Low Prices In 12 Industries
    May 15, 2009 | Bruce D. Temkin

    Forrester asked nearly 4,600 consumers how they choose the companies they do business with. Across all 12 industries we examined, good customer service was more important than low prices; the...

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