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  • Report Case Study: How To Transform Advertising Practices To Better Connect With Consumers

    July 26, 2018 | Susan Bidel, Arleen Chien

    A truly omnichannel advertising strategy requires planning, buying, and optimizing practices that are based on data and supported by technology and partnerships to maximize the customer experience...

  • Report Millennials Drive The Sharing Economy

    North American Consumer Technographics®
    January 29, 2018 | Jonathan Winkle

    The sharing economy — peer-to-peer platforms that provide access to shared goods and services — is firmly established and poised to grow to an estimated $335 billion in the US by 2025. Millennials...

  • Report Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document
    November 6, 2017 | Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...

  • Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • Report The State Of Mobile Technology For Marketers, 2014

    October 23, 2014 | Thomas Husson

    Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

  • Report Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

  • Report Customer Life-Cycle Industry Overview: Consumer Electronics

    A Consumer Technographics® Report
    November 21, 2013 | Reineke Reitsma

    A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest...

  • Report Customer Life-Cycle Industry Overview: Automobiles

    A Consumer Technographics® Report
    November 21, 2013 | Reineke Reitsma

    When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from...

  • Report Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

    A Consumer Technographics® Report
    September 11, 2013 | Reineke Reitsma

    When it comes to buying health-related products, consumers take extra care to learn about the item. Although over-the-counter health products aren't generally high investments on the basis of...

  • Report Selecting An International Search Agency

    How To Evaluate International Capabilities Of US Search Marketing Agencies
    August 1, 2011 | Lucilla De Sarlo

    The deployment of search marketing programs across different geographical markets has led marketers to consider the support of an international search marketing agency, which offers advantages from...

  • Report Embedding Social Media Into The Marketing Mix

    How Interactive Marketers Can Use Social Media To Enhance Other Channels
    April 15, 2011 | Sean Corcoran

    Social media is now embedded in every aspect of the customer journey — from ratings and reviews to "like" buttons to tweets. The opportunity for interactive marketing has evolved from building...

  • Report The Global Social Imperative

    Targeting Your Social Media Marketing Programs By Country And Language
    March 14, 2011 | Nate Elliott

    The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

  • Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

    September 9, 2010 | Reineke Reitsma

    In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

  • Report The Year Of The Internet-Connected TV

    TV Manufacturers Must Be Ready For Change In The Living Room
    May 14, 2009 | Nathan Safran

    In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all...

  • Report As Seen In The Inbox

    Assessing Video Email Opportunities
    May 4, 2009 | David Daniels

    Video in email represents new revenue opportunities and click-through optimization for email marketers. A July 2008 JupiterResearch/ClickZ survey of 286 email marketing executives found that 17% of...

  • Report Marketing To Recession-Resistant Consumers

    April 20, 2009 | Peter Sargent

    There's no denying that the economy is in trouble. However, not everyone plans to cut back during this recession. By targeting specific characteristics, interactive marketers can successfully...

  • Report The Social Tools Consumers Want From Their Favorite Brands

    April 16, 2009 | Josh Bernoff, Cynthia N. Pflaum

    More than half of online tweens and teens and 42% of online adults want to see a social application from their favorite brands. For example, one in four US online adults want to see discussion...

  • Report Media Trends: Time Spent On The Internet Continues To Grow

    March 18, 2009 | Bobby Tulsiani

    Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are...

  • Report Redefining Attribution In The Social Computing Era

    Comparing Channels Using The Block-And-Tackle Methodology
    March 3, 2009 | Emily Riley

    A big theme for today's interactive marketer is attributing credit for a click, engagement, or sale to the right advertisement. Until now, attribution as a technique has been linked mainly to...

  • Report Five Ways To Perk Up Your Email Program In 2009

    February 18, 2009 | Julie M. Katz

    Email has largely been successful as a solo enterprise for the past decade, but changing consumer behavior and expectations compel marketers to integrate email with other channels. Which channels...

  • Report Justifying Social Marketing Spending

    February 18, 2009 | Michael Greene

    With economic turbulence causing executives to tighten marketing budgets, interactive marketing professionals have to go the extra mile to justify their investments. While only 31% of social...

  • Report Defending Local Entertainment Coverage

    Local Franchises Have Strategic Advantages Over National Competitors
    February 5, 2009 | Barry Parr

    Events and entertainment are a strategic business for local media properties online. Local entertainment is under threat from national providers that can spread the necessary software development...

  • Report How To Stimulate Consumers To Buy Online

    Making The Most Of The Internet And Offline Retail Worlds
    November 17, 2008 | Kim Le Quoc

    In the next five years, eCommerce sales will increase at a higher compounded average growth rate (CAGR) than in-store sales — recession or no recession. However, the Internet affects more than just...

  • Report Get With It With Widgets

    Adult And Youth Widget Adoption
    August 12, 2008 | Jeremiah K. Owyang

    Although adoption of Web and desktop widgets is still small today, nearly one-third of US online youth use widgets, and the adults who use them have high average household incomes. Interactive...

  • Report How Media Brand Users Participate In Social Technologies

    January 9, 2008 | Charlene Li

    Nearly half of US online adults are social media users, those who participate in at least one online social activity at least monthly or more. Increasingly, Social Computing isn't only for the...

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