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• Report Case Study: How To Transform Advertising Practices To Better Connect With Consumers

  July 26, 2018 | Susan Bidel, Arleen Chien

  A truly omnichannel advertising strategy requires planning, buying, and optimizing practices that are based on data and supported by technology and partnerships to maximize the customer experience...

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report Brief: Mobile Messaging Apps' Usage And Engagement

  A Forrester Data Snapshot

  August 9, 2016 | Kyle Steinhouse, Gina Fleming

  Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

• Report Advance Through The Stages Of Mobile Maturity

  March 23, 2016 | Jennifer Wise

  This report provides a road map for B2C marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and hardware, software, and interfaces evolve, marketers must keep...

• Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

  North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

  March 10, 2015 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

• Report How Do Social Apps Stack Up?

  Revealing The US App Engagement Index Scores Of Social Networking And Communication Apps

  December 24, 2014 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile advertising...

• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report Drive Higher Brand Engagement On Mobile Devices

  Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer

  December 15, 2011 | Elizabeth Shaw

  Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers'...

• Report Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

  Marketers Hope For Success In Nascent Market

  July 26, 2010 | Melissa Parrish

  Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of...