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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Social Technographics®

    Mapping Participation In Activities Forms The Foundation Of A Social Strategy
    April 19, 2007 | Charlene Li

    Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start...

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