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  • Report A Global Update Of Social Technographics®

    An Empowered Report: Social Media Growth Is Centered On Social Networking
    September 28, 2010 | Jacqueline Anderson, Josh Bernoff

    While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue...

  • Report Introducing The New Social Technographics®

    How Conversationalists Change The Marketing Landscape
    January 15, 2010 | Josh Bernoff

    Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of...

  • Report The Social Technographics® Profile Of Influentials

    December 21, 2009 | Emily Riley

    Twenty-six percent of US online adults are influentials; that is, their friends ask them for advice on what products to buy. Nine out of 10 influentials use social media, compared with slightly...

  • Report Canadian Social Technographics® Revealed

    How Marketers Can Leverage Canadians' Love Of Social Technologies
    December 2, 2009 | Nate Elliott

    Canadian online users have aggressively adopted social technologies: 79% use social media at least once each month, and Canadians are the most active social networkers in any market we survey. So...

  • Report Hispanic Social Technographics® Revealed

    Hispanic Consumers Load Up On Social Media
    August 22, 2008 | Tamara Barber

    Forrester's Social Technographics® profiles reveal that online Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in every aspect of engagement....

  • Report The Social Technographics® Of Device Owners

    Devices Should Make Social Connections Beyond Marketing
    July 1, 2008 | Josh Bernoff

    Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average....

  • Report The Social Technographics® Profile of Voters

    December 7, 2007 | Josh Bernoff

    How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

  • Report Social Technographics®

    Mapping Participation In Activities Forms The Foundation Of A Social Strategy
    April 19, 2007 | Charlene Li

    Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start...

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