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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Forrester's Empowered Customer Segmentation For Five Countries
October 6, 2017
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Progressive Pioneers Differ In Device Adoption Globally
October 6, 2017
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Search Results
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Report The State Of Empowered Customers And Technology: Benchmark 2017, Global
Global Consumer Technographics®
October 6, 2017 | Anjali LaiConsumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...
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Report The Social Technographics® Of Device Owners
Devices Should Make Social Connections Beyond Marketing
July 1, 2008 | Josh BernoffOwners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average....