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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Future Of Messaging Apps
With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...
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Report The New Mobile Mind Shift Index: Global
Global Consumer Technographics®
November 25, 2014 | Gina Fleming, Thomas Husson, Josh BernoffForrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...
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Report The State Of Mobile Technology For Marketers, 2014
October 23, 2014 | Thomas HussonAdoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...
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Report Brief: The Social Users You Want To Reach Are On Mobile
July 23, 2014 | Thomas Husson, Roxana StrohmengerWith more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...
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Report Messaging Apps: Mobile Becomes The New Face Of Social
Messaging Apps Will Force Digital Platforms To Evolve
July 7, 2014 | Thomas HussonYou've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...
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Report Gambling: Bet On Mobile Products And Services
September 21, 2011 | Thomas HussonAfter so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...