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  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites
    July 14, 2014 | Nate Elliott, Roxana Strohmenger

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences' social behaviors...

  • Report Introducing The New Social Technographics®: The First Step Toward Social Success

    July 8, 2014 | Nate Elliott, Roxana Strohmenger

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model —...

  • Report Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics
    February 20, 2014 | Gina Fleming

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

  • Report Exploring The Social Technographics Ladder: Conversationalists

    North American Consumer Technographics®
    November 27, 2012 | Reineke Reitsma

    Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on...

  • Report Exploring The Social Technographics® Ladder: Creators

    North American Consumer Technographics®
    September 18, 2012 | Reineke Reitsma

    Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

  • Report 2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors
    September 5, 2012 | Kim Celestre, Zachary Reiss-Davis

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

  • Report BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups
    August 10, 2011 | Peter O'Neill

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the social...

  • Report B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

    B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
    August 9, 2011 | Peter O'Neill

    Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

  • Report 2011 Social Technographics® For Business Technology Buyers

    Technology Marketers Must Prepare For The Coming Storm
    July 18, 2011 | Kim Celestre

    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in...

  • Report When To Socialize Online With B2B Buyers

    The Social Technographics® Of Business Buyers Reveals Purchasing Influencers
    December 30, 2010 | Jeff Ernst

    Does the hype that surrounds social media's impact on how consumers buy translate to business environments? Forrester's North American And European B2B Social Technographics® Online Survey, Q1...

  • Report A Global Update Of Social Technographics®

    An Empowered Report: Social Media Growth Is Centered On Social Networking
    September 28, 2010 | Jacqueline Anderson, Josh Bernoff

    While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue...

  • Report B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe

    B2B Social Technographics® Shows That Europeans Use Social Media, But For Various Reasons
    April 29, 2010 | Peter O'Neill

    Forrester has now completed its annual North American And European B2B Social Technographics Online Survey, Q1 2010. The detailed regional breakdown for European tech buyers shows that their...

  • Report Social Technographics®: Business Technology Buyers

    Second Annual Review Of The Social Technographics Of Business Technologists
    April 28, 2010 | Peter Burris

    Forrester's North American And European business-to-business (B2B) Social Technographics Online Survey, Q1 2010, of technology buyers and their social media habits shows the important, but still...

  • Report Introducing The New Social Technographics®

    How Conversationalists Change The Marketing Landscape
    January 15, 2010 | Josh Bernoff

    Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of...

  • Report The Social Technographics® Profile Of Influentials

    December 21, 2009 | Emily Riley

    Twenty-six percent of US online adults are influentials; that is, their friends ask them for advice on what products to buy. Nine out of 10 influentials use social media, compared with slightly...

  • Report Canadian Social Technographics® Revealed

    How Marketers Can Leverage Canadians' Love Of Social Technologies
    December 2, 2009 | Nate Elliott

    Canadian online users have aggressively adopted social technologies: 79% use social media at least once each month, and Canadians are the most active social networkers in any market we survey. So...

  • Report Social Technographics® Reveals Local Differences In Technology Buyer Profiles

    April 24, 2009 | Jennifer Belissent, PhD

    Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a...

  • Report The Social Technographics® Of Business Buyers

    How Technology Buyers Engage With Social Media
    February 20, 2009 | Laura Ramos, G. Oliver Young

    Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business...

  • Report Hispanic Social Technographics® Revealed

    Hispanic Consumers Load Up On Social Media
    August 22, 2008 | Tamara Barber

    Forrester's Social Technographics® profiles reveal that online Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in every aspect of engagement....

  • Report The Social Technographics® Of US Online Health Information Seekers

    July 11, 2008 | Carlton A. Doty

    The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness professionals in the healthcare industry need to...

  • Report The Social Technographics® Of Device Owners

    Devices Should Make Social Connections Beyond Marketing
    July 1, 2008 | Josh Bernoff

    Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average....

  • Report The Social Technographics® Profile Of US Investors

    June 23, 2008 | Bill Doyle

    Investors are less likely than the general online population to use social technologies such as blogs. And the more affluent an investor is, the less likely he or she is to use social media. Why?...

  • Report The Social Technographics® Of US Online Bankers

    March 4, 2008 | Bill Doyle, Peter Wannemacher

    As consumer adoption of social media rises and alters the relationship between companies and consumers, eBusiness professionals at banks must understand how their online customers use and interact...

  • Report The Social Technographics® Profile of Voters

    December 7, 2007 | Josh Bernoff

    How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

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