Search Results

• Report The Forrester Wave™: Marketing Resource Management, Q3 2018

  The Eight Providers That Matter Most And How They Stack Up

  August 22, 2018 | Rusty Warner, Ryan Skinner

  In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

  The Seven Providers That Matter Most And How They Stack Up

  February 13, 2018 | Joe Stanhope

  In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...

• Webinar Internet Of Things: The 11 Software Platform Providers That Matter Most And How They Stack Up

  Using The Forrester Wave™

  January 25, 2017 | Michele Pelino, Andrew Hewitt, Christopher Voce

  In Forrester’s recently published report "The Forrester Wave™: IoT Software Platforms, Q4 2016," we evaluated 11 of the top internet-of-things (IoT) software platforms using 25...

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  Webinar Data Governance 2.0: The Journey Toward Data Citizenship

  April 28, 2016 | Henry Peyret

  New uses for data, like predictive analytics and behavioral marketing, are transforming data governance (DG). Firms will layer new objectives, like privacy, on existing ones like taxonomy...

• Report The Forrester Wave™: B2B Order Management, Q4 2015

  Seven Leading Providers Streamline Order Capture And Orchestration For Complex, Global Enterprises

  December 9, 2015 | Duncan Jones

  In our 34-criteria evaluation of B2B order management (OM) providers, we identified the seven most significant vendors and researched, analyzed, and scored them. This report shows how each provider...

• Report Best Practices: Elevating Your SAP Relationship To Strategic Supplier Level

  Aligning Your SAP Working And Commercial Relationships After You Have Recalibrated Its Role In Your BT Sourcing Strategy

  October 21, 2015 | Duncan Jones

  Forrester recently described why and how to recalibrate SAP's role in advancing your business technology (BT) strategy. This report is a follow-up to that report. It explains what to do next if you...

• Report Vendor Landscape: B2B Business Networks

  Supplier Networks And EDI-Based Networks Start To Evolve To Support Supplier-Buyer Collaboration

  September 14, 2015 | Andrew Bartels

  Effective document exchange is critical for B2B commerce and thus a key piece of the business technology (BT) agenda for winning, serving, and retaining customers. CIOs have three options for...

• Report The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

  Ten Providers That Matter And How They Stack Up

  September 10, 2015 | Michael Facemire, Jeffrey Hammond

  In Forrester's 112-criteria evaluation of mobile infrastructure service vendors, we identified 10 significant software and service providers — AnyPresence, Appcelerator, IBM, Kinvey, Kony,...

• Report The Forrester Wave™: SAP Service Providers In Asia Pacific, Q2 2015

  The 10 Providers That Matter Most And How They Stack Up

  June 3, 2015 | Frederic Giron

  In Forrester's 34-criteria evaluation of SAP service providers in Asia Pacific, we identified the 10 most significant vendors — ABeam Consulting, Accenture, Deloitte, Fujitsu, Infosys, NTT Data,...

• Report The Forrester Wave™: CRM Suites For Large Organizations, Q1 2015

  Salesforce, SAP, Oracle, And Microsoft Lead A Mature Field Of Vendors

  March 25, 2015 | Kate Leggett

  In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly...

• Report The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015

  Salesforce And Microsoft Lead A Mature Field Of Vendors

  March 25, 2015 | Kate Leggett

  In this Forrester Wave evaluation of customer relationship management (CRM) suites for midsize organizations, we identified the 10 most significant CRM suites solutions — Aptean Pivotal CRM,...

• Report Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

  New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP

  February 26, 2015 | Mark Grannan

  On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014

  The Eight Providers That Matter Most And How They Stack Up

  October 21, 2014 | Cory Munchbach, Rusty Warner

  In Forrester's 46-criteria evaluation of enterprise marketing software suite (EMSS) vendors, we identified the eight most significant software providers in the category — Adobe, IBM, Marketo,...

• Report Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

  Leading Vendors Showcase The Importance Of Simplicity For User Interfaces, Architecture, And Business Functionality

  September 3, 2014 | Charlie Dai, Gene Cao

  In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and...

• Report The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014

  The Nine Providers That Matter Most And How They Stack Up

  August 28, 2014 | Jason McNellis

  In Forrester's 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney...

• Report Case Study: Maple Leaf Foods Relies On SAP HANA To Enable Faster Business Analytics

  October 28, 2013 | Noel Yuhanna

  With in-memory technologies gaining maturity, application development and delivery professionals should consider making it part of their data management platform to support faster analytics,...