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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Winning Way To Plan Customer Research
Use Forrester's Customer Research Canvas To Drive The Why, What, How, And Who Of Your Research Efforts
Although companies increasingly recognize that if they want to improve CX significantly, they can't skip customer research, Forrester consistently hears from CX pros who struggle to conduct the...