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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Report Elevate Your Approach To Cross-Channel Campaign Measurement
The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and marry marketing engagement to customer journeys. The processes of measuring and...
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Report Brief: Use Services Providers To Maximize The ROI Of EMSS Investments
The Enterprise Marketing Technology Services Ecosystem
August 30, 2016 | Rusty WarnerB2C marketers must assemble their own unique enterprise marketing technology ecosystems to deliver contextually relevant customer experiences. They rely on services providers that supplement their...