Search Results

• Webinar The Three Change Agent Personas You Need To Drive More Decision-Making From Data

  Wednesday, April 21, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Cinny Little

  The ever-changing technology landscape — data lakes, AI, augmented analytics — broaden insights pros’ ability to drive more actions that matter. Yet, that’s not happening as...

• Webinar The Future Of Mobile Experiences: Anticipatory Experiences

  Thursday, March 25, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Julie Ask

  Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating...

• Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Webinar What We See Coming For Channels, Partnerships, And Ecosystems In 2021

  Wednesday, March 10, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Jay McBain

  We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five...

• Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

  Sixteen Technologies Underpin Digital Intelligence

  March 2, 2021 | James McCormick

  Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and...

• Report Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

  Intermediate Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Cinny Little

  Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights. To remain competitive, firms must accelerate...

• Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

  Advanced Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Boris Evelson, Cinny Little

  Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

• Report Break Through Data Governance Fatigue

  A Framework For Effectiveness And Sustainability

  February 25, 2021 | Michele Goetz

  Data governance was never about the data. It was about your business. Focusing on command and control cultures, bureaucracy, complexity, and technology has hobbled data governance success....

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  Webinar What We Learned From The Facebook Ad Boycott

  February 18, 2021 | Sucharita Kodali, Jessica Liu, Collin Colburn

  Analysts Sucharita Kodali, Jessie Liu, Collin Colburn, and Brandon Verblow discuss what happened to brands that boycotted Facebook ads in the summer of 2020 and what lessons can be gleaned for...

• Report The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021

  Intermediate Level: Technology Practices For Insights-Driven Businesses

  February 17, 2021 | Boris Evelson

  Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

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  Playbook The Insights-Driven Business Playbook

  Build An Insights-Driven Business

  Harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology...

• Report Come Together (Right Now) To Deliver The Next Best Experience

  Vision: The Customer Analytics Playbook

  February 12, 2021 | Brandon Purcell

  We're living in the age of the customer, so it's understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer...

• Report Forrester Infographic: Advanced Insights-Driven Businesses Stand Apart

  Benchmarks: The Insights-Driven Business Playbook

  February 11, 2021 | James McCormick, Srividya Sridharan

  Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. This infographic uses...

• Report Forrester Infographic: Understanding Today's Hong Kong Investors

  February 11, 2021 | Tom Mouhsian, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report AI 2.0: Upgrade Your Enterprise With Five Next-Generation AI Advances

  Advanced Level: Technology Practices For Insights-Driven Businesses

  February 9, 2021 | Kjell Carlsson, PhD, Brandon Purcell, Mike Gualtieri

  Just when you thought you knew what AI could and couldn't do, it quietly gets a radical upgrade. Five key advances redefine AI use cases and break the chains that have shackled enterprise AI...

• Report Now Tech: Data Governance Solutions, Q1 2021

  Forrester's Overview Of 23 Data Governance Solution Providers

  February 8, 2021 | Jennifer Belissent, PhD

  You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

• Report Now Tech: AI Consultancies, Q1 2021

  Forrester's Overview Of 40 AI Service Providers

  February 4, 2021 | Michele Goetz

  You can use AI consultancies to accelerate impact and time-to-value with AI, de-risk AI-driven business activities and offers, and upskill your enterprise to become AI native. But to realize these...

• Report The State Of Consumers And Technology, 2020

  Increasingly Intimate Technologies Spark The Next Mind Shift

  February 2, 2021 | Anjali Lai

  Technology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...

• Report Empowered Consumers Go Green

  Empowerment Drives The Sustainability Transformation

  January 19, 2021 | Anjali Lai, Salvatore Schiano

  The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...

• Report Your Business Is Only As Fast As Your Data

  Executive Overview: The Data Management Playbook

  January 15, 2021 | Michele Goetz

  What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  Webinar Wealth Management Predictions 2021

  Firms Embrace Digital To Thrive

  January 14, 2021 | Vijay Raghavan, David Hoffman

  We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...

• Report Transform Customer Engagement In These Disruptive Times With A Digital Intelligence Vision

  Vision: The Digital Intelligence Playbook

  January 13, 2021 | James McCormick

  The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Many digital analytics practices are siloed, tactical, and fixated...

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  Webinar Insurance Predictions 2021

  Insurers Find Opportunity Amid Chaos

  January 13, 2021 | Ellen Carney, Jeffery Williams

  We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...

• Report AI-Driven Experiences At The Speed Of Engagement

  Executive Overview: The Digital Intelligence Playbook

  January 12, 2021 | James McCormick

  Insights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...