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The B2B Marketing Playbook For 2021
A Guide To Surviving And Thriving In The B2B Marketing Renaissance
Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...
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Charts & Figures IT And Non-IT Decision-Makers Tick Differently
Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans
July 27, 2010 | Peter O'Neill -
Charts & Figures Focus On The Department Leading Your Buying Center
Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans
July 27, 2010 | Peter O'Neill -
Charts & Figures Social Media Preferences Also Vary By Company-Size Segment
Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans
July 27, 2010 | Peter O'Neill -
Charts & Figures From Offer-Respond-Fulfill To Need-Match-Engage
Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans
July 27, 2010 | Peter O'Neill -
Charts & Figures European Tech Buyers Use Social Media For Business Purchase Decisions
B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe
April 29, 2010 | Peter O'Neill -
Charts & Figures French And German Adoption Of Social Media Is Strong, For Different Reasons
B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe
April 29, 2010 | Peter O'Neill -
Charts & Figures Forrester's Social Technographics Identifies Different Social Media Groups
B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe
April 29, 2010 | Peter O'Neill -
Charts & Figures Peer Exchange And Influencer Information Is A Strong Driver For European Audiences
B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe
April 29, 2010 | Peter O'Neill -
Charts & Figures European Tech Buyers Have An Aggressive Social Media Profile
B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe
April 29, 2010 | Peter O'Neill -
Charts & Figures Forums And Discussion Groups Are The No. 1 Priority For European Tech Buyers
B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe
April 29, 2010 | Peter O'Neill -
Charts & Figures Customer Channel Sourcing By Company Size
Channel Sweet Spots
February 16, 2010 | Tim Harmon