Search Results

• Webinar Creating Engaging Virtual Events: Lessons From The Forrester Wave™

  Wednesday, March 24, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Laura Ramos, Meredith Cain

  B2B marketers and event managers face two major challenges as the coronavirus pandemic persists: how to create successful all-virtual experiences and how to keep attendees engaged for the duration....

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  Webinar Listen Up: Use Podcasts To Engage Customers And Reach New Audiences

  January 19, 2021 | Collin Colburn, Sarah Dawson

  For marketers looking to connect with customers in new and trendy channels, podcasts may be a natural choice. But podcasts are a unique channel, and they require specific consideration before...

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  Webinar The Brands' Guide To In-Housing Media: Cultural Readiness And A Long-Term Vision Are Required For Success

  December 18, 2020 | Joanna O'Connell, Jay Pattisall

  As big brands make the headlines with their in-housing efforts, marketing professionals are asking themselves, "Should we move media in-house?" Our answer: Fortune favors the brave. Only those...

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  Webinar Advertising Predictions 2021

  November 24, 2020 | Joanna O'Connell, Sarah Dawson

  2021 will be a year of transformation for the advertising industry. As impending privacy restrictions, the specter of total third-party cookie deprecation, and rising expectations of values-based...

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  Webinar Adtech And Martech Enter An Era Of Disruption: When And Where To Invest

  September 17, 2020 | Mary Pilecki, Emily Collins, Sarah Dawson

  Marketers need technologies that enable omnichannel advertising and memorable, moments-based experiences. These advertising and marketing technologies are not new, but industry forces like data...

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  Webinar The Future Of DMPs In A Cookieless World

  April 9, 2020 | Tina Moffett

  Data management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie...

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  Webinar Applying The Forrester Wave™: Social Suites, Q4 2019

  March 19, 2020 | Jessica Liu, Sarah Dawson

  As social media management solution (SMMS) technology tacks additional capabilities on top of core social organic publishing and customer response, SMMSes evolve into social suites that offer a...

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  Webinar Brands And DTC: What Are Brands Doing To Cultivate A Direct-To-Consumer Relationship?

  March 18, 2020 | Michelle Beeson

  Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales...

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  Webinar The State Of Consumers And Technology

  Consumer Technographics® And Business Technographics®

  February 25, 2020 | Anjali Lai

  Take a pulse of technology attitudes and behaviors today, and you’ll see consumers lamenting the abundance of technology and idealizing digital detoxes. However, zoom out to observe how...

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  Webinar Predictions 2020: Retail

  February 10, 2020 | Fiona Swerdlow, George Lawrie, Arielle Trzcinski

  2020 will be a(nother) year of upheaval in global society and its institutions. Elections, trade barriers, climate change, and more have both consumers and businesses on edge. To evolve and grow,...

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  Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential

  September 4, 2019 | Sucharita Kodali

  The internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...

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  Webinar Current Malpractice Handicaps Social Selling’s Potential

  August 28, 2019 | Mary Shea, PhD, Matthew Camuso

  As more sellers flock to social networks, the authentic connections and measurable impact we have been optimistic about since 2016 are at risk. Old-school tactics such as blast emails and cold...

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  Webinar Use The Four-Step GKAD Framework To Select The KPIs That Matter Most And Drive More Actions From Data And Insights

  May 21, 2019 | Cinny Little

  Firms continue to play a data-to-insights game of “telephone.” In the data-to-insights version, insights tumble into a gap between data-to-insights pros and stakeholders with...