Search Results

• Report Transform Customer Engagement In These Disruptive Times With A Digital Intelligence Vision

  Vision: The Digital Intelligence Playbook

  January 13, 2021 | James McCormick

  The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Many digital analytics practices are siloed, tactical, and fixated...

• Report AI-Driven Experiences At The Speed Of Engagement

  Executive Overview: The Digital Intelligence Playbook

  January 12, 2021 | James McCormick

  Insights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized...

• Report Forrester Infographic: Understanding Today's Singaporean Investors

  December 29, 2020 | Tom Mouhsian, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• 

  Playbook The Digital Intelligence Playbook For 2021

  Data To Experience At The Speed Of Engagement

  Insights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized...

  Read more of the Executive Overview >

• Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

  Intermediate Level: Process Practices For Insights-Driven Businesses

  December 23, 2020 | Jennifer Belissent, PhD

  Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

• 

  Webinar Customer Insights Predictions 2021

  December 2, 2020 | Gene Leganza, Faith Adams, Cinny Little

  Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...

• Survey Consumer Technographics® Healthcare Topic Insights 2 Survey, 2020

  November 23, 2020

  SURVEY TOPICS Device adoption and attitudes General health and wellness Caregivers and caregiver profile Caregiver challenges Health insurance coverage and interactions Health wearables and smart...

• Survey Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020

  November 23, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Brand perceptions Engagement Financial well-being SURVEY METHODOLOGY The Forrester...

• Survey Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020

  November 23, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Brand perceptions Engagement Financial well-being SURVEY METHODOLOGY The Forrester...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020

  November 9, 2020

  SURVEY TOPICS Advertising Telecom services Cord cutting and cord nevers Loyalty and switching service providers Over-the-top services Video and TV Online services Smart home technology Virtual...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020

  November 9, 2020

  SURVEY TOPICS E-books and print media Audio Mobile device accessories Energy Social experience Advertising Telecom services Cord cutting and cord nevers Loyalty and switching service...

• Report Measure Your Digital Intelligence Maturity

  Assessment: The Digital Intelligence Playbook

  November 2, 2020 | Cinny Little, James McCormick

  Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...

• Survey Consumer Technographics® Retail Topic Insights 2 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Retailers and purchasing Cross-border online shopping Luxury shopping Subscription replenishment services Direct-to-consumer Social commerce Ratings and...

• Survey Consumer Technographics® Retail Topic Insights 2 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Retailers and purchasing Cross-border online shopping Luxury shopping Subscription replenishment services Direct-to-consumer Social commerce Ratings and...

• Survey Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Banking by channel Mobile banking Fintech Payments Point of...

• Survey Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Banking by channel Mobile banking Fintech Payments Point of...

• Report Optimize Customer Experience With A Digital Intelligence Roadmap

  Roadmap: The Digital Intelligence Playbook

  October 27, 2020 | Cinny Little, James McCormick

  Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences...

• 

  Webinar How The Insights Center Of Excellence Powers The Adaptive Enterprise

  October 21, 2020 | Cinny Little

  Customer insights (CI) pros continue to struggle with driving more actions from data and insights. An insights center of excellence (COE), also called a hub-and-spoke model, is the leading...

• Survey Consumer Technographics® Healthcare Topic Insights 1 Survey, 2020

  October 19, 2020

  SURVEY TOPICS General health and wellness Medical care and advice Retail clinic Seeking care and care experiences Pharmacy and prescriptions Health insurance plan and coverage Digital health...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 1 Survey, 2020

  October 13, 2020

  SURVEY TOPICS Browser and email use Wi-Fi Home networks Energy Paperless billing and autopay Gaming (US) Augmented reality Virtual reality TVs Computers Smartphones Gaming (Canada) Plans and...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 1 Survey, 2020

  October 13, 2020

  SURVEY TOPICS TVs Computers Smartphones Gaming Plans and purchase Security Device ecosystem interaction Personal devices for work purposes COVID-19 SURVEY METHODOLOGY The Forrester Analytics...

• Survey Consumer Technographics® Retail Topic Insights 1 Survey, 2020

  October 5, 2020

  SURVEY TOPICS Device adoption and attitudes Retailer/manufacturer Promotion and coupons Customer acquisition and retention Back-to-school shopping Delivery/fulfillment Returns Retail...

• Survey Consumer Technographics® Retail Topic Insights 1 Survey, 2020

  October 5, 2020

  SURVEY TOPICS Device adoption and attitudes Retailer/manufacturer Promotion and coupons Customer acquisition and retention Back-to-school shopping Delivery/fulfillment Returns Retail...

• Report Research Overview: Customer Analytics Technologies And Services

  Tools And Technology: The Customer Analytics Playbook

  September 30, 2020 | Brandon Purcell

  Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, customer insights (CI) leaders partner with...

• Survey Consumer Technographics® Financial Services Consumer Buyer Journey Survey, 2020

  September 30, 2020

  SURVEY TOPICS Bank account Credit card Life insurance policy Auto insurance policy Home insurance policy Investment account Mortgage Loan SURVEY METHODOLOGY The Forrester Analytics Consumer...