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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Playbook The Omnichannel Advertising Playbook For 2021
Create An Omnichannel Advertising Strategy Centered On Customer Experience
B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...