Search Results

• Report The Forrester Wave™: Creative Advertising Technologies, Q4 2018

  The 10 Providers That Matter Most And How They Stack Up

  November 5, 2018 | Joanna O'Connell, Susan Bidel

  In our 31-criterion evaluation of creative advertising technology (adtech) providers, we identified the 10 most significant ones — Adacado Technologies, Adform, Celtra, Clinch, Flashtalking,...

• Report The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

  The Seven Providers That Matter Most And How They Stack Up

  October 23, 2018 | Xiaofeng Wang

  In our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions,...

• Report The Forrester Wave™: Email Marketing Service Providers, Q2 2018

  The Eight Providers That Matter Most And How They Stack Up

  June 20, 2018 | Shar VanBoskirk

  In our 26-criteria evaluation of email marketing service providers, we identified the eight most significant ones — Adobe, Cheetah Digital, Epsilon, IBM, Oracle, Salesforce, Yes Lifecycle...

• Report The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018

  The Eight Agencies That Matter Most And How They Stack Up

  April 24, 2018 | Fatemeh Khatibloo, Stephanie Liu

  In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions...

• Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018

  The Eight Providers That Matter Most And How They Stack Up

  April 16, 2018 | Jim Nail, Tina Moffett

  In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

  The Seven Providers That Matter Most And How They Stack Up

  February 13, 2018 | Joe Stanhope

  In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...

• Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

  The 12 Providers That Matter Most And How They Stack Up

  February 13, 2018 | Rusty Warner

  In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...

• Report The Forrester Wave™: Search Marketing Agencies, Q4 2017

  The Top 12 Providers And How They Stack Up

  October 31, 2017 | Collin Colburn

  In our 25-criteria evaluation of search marketing agency providers, we identified the 12 most significant ones — 360i, Acronym, Catalyst, Forward3D, iCrossing, iProspect, Merkle, Mirum, Neo@Ogilvy,...

• Report The Forrester Wave™: Social Advertising Technology, Q3 2017

  The Leading Vendors In Automating And Integrating Social Advertising

  August 21, 2017 | Jessica Liu

  In our 36-criteria evaluation of social advertising technology providers, we identified the five most significant ones — 4C, Brand Networks, Kenshoo, Nanigans, and Sprinklr — and researched,...

• Report The Forrester Wave™: Social Media Management Solutions, Q2 2017

  The 10 Leading Vendors Supporting Enterprise Social Marketing

  June 12, 2017 | Erna Alfred Liousas, Jessica Liu

  In our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,...

• Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017

  Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption

  June 6, 2017 | Rusty Warner

  In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...

• Report The Forrester Wave™: Data Management Platforms, Q2 2017

  Marketers Have A Choice: Stay Tactical Or Think Long Term

  June 1, 2017 | Susan Bidel, Samantha Merlivat

  In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle,...

• Report The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

  People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation

  May 30, 2017 | Richard Joyce, Samantha Merlivat

  In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel,...

• Report The Forrester Wave™: Content Marketing Platforms, Q2 2017

  Percolate And Sprinklr Lead The Field With Brand Orchestration Vision

  April 18, 2017 | Ryan Skinner

  In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword,...

• Report The Forrester Wave™: Digital Agencies In China — Strategy And Execution, Q4 2016

  The Eight Providers That Matter Most And How They Stack Up

  November 9, 2016 | Xiaofeng Wang

  In our 29-criteria evaluation of the strategy and execution capabilities of digital agencies in China, we identified the eight most significant agencies — BlueFocus Digital, Isobar, OgilvyOne,...

• Report The Forrester Wave™: Lead Agencies, Q4 2016

  Eight Agencies Leading Brand Experience And Creative Strategy

  November 7, 2016 | Sarah Sikowitz

  We identified eight lead agencies — 360i, Barkley, Havas Worldwide, Hill Holliday, mcgarrybowen, Publicis NA, R/GA, and VML — and researched, analyzed, and scored them. This report shows how well...

• Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

  The Ten Providers That Matter Most And How They Stack Up

  October 11, 2016 | Tina Moffett, Jim Nail

  In our 25-criteria evaluation of marketing measurement and optimization solutions, we identified the 10 most significant providers —Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI,...

• Report The Forrester Wave™: Email Marketing Service Providers, Q3 2016

  Epsilon Leads The Field With An Expanding Strategic Charter

  July 27, 2016 | Rebecca McAdams

  We identified 10 significant email marketing service providers — Acxiom, Adobe, Epsilon, Experian Marketing Services, IBM, Oracle, Salesforce, Selligent, SmartFocus, and Yes Lifecycle Marketing —...

• Report The Forrester Wave™: Data Management Platforms, Q4 2015

  The Data Management Platforms That Matter Most And How They Stack Up

  November 10, 2015 | Susan Bidel, Richard Joyce

  In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

• Report The Forrester Wave™: Content Marketing Platforms, Q2 2015

  The Nine Providers That Matter Most And How They Stack Up

  June 30, 2015 | Ryan Skinner

  Marketing teams turn to specialist software to manage a tremendous velocity of content production, approval, and publication; these specialist offerings are what Forrester calls content marketing...

• Report The Forrester Wave™: Social Relationship Platforms, Q2 2015

  The 11 Providers That Matter Most And How They Stack Up

  April 20, 2015 | Nate Elliott

  In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite, Oracle,...

• Report The Forrester Wave™: Digital Agencies In China — Strategy And Execution, Q1 2015

  The Eight Agencies That Matter Most And How They Stack Up

  January 27, 2015 | Xiaofeng Wang

  In Forrester's 30-criteria evaluation of the strategy and execution capabilities of digital agencies in China, we identified the eight most significant agencies — BlueDigital, Isobar, OgilvyOne,...

• Report The Forrester Wave™: Email Marketing Vendors, Q3 2014

  An Evaluation Of Nine Enterprise-Class Email Vendors

  July 23, 2014 | Shar VanBoskirk

  In Forrester's 34-criteria evaluation of email marketing vendors, we identified the nine most significant providers — Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesforce...

• Report The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014

  The Programmatic Selling Platforms That Matter Most And How They Stack Up

  April 29, 2014 | Susan Bidel

  In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus,...

• Report Choose The Right Vendor Tools To Help With Content Marketing Development And Distribution

  Services For Content Creation And Paid Placement Meet Content Marketing Technologies That Automate Workflow And Delivery

  April 28, 2014 | Ryan Skinner

  Content marketing has rapidly gained marketers' attention as a new way to build deeper relationships with customers. But marketers' ability to sustain a meaningful content marketing strategy rests...