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• Report Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

  Forrester's Overview Of 27 Cross-Channel Campaign Management Providers

  February 4, 2021 | Xiaofeng Wang

  B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints, and deliver contextually relevant...

• Report Applying The Forrester Wave™: Adobe Implementation Services, Q2 2020 To Asia Pacific

  Identify The Right Adobe Service Provider For Your Business

  July 31, 2020 | Xiaofeng Wang

  In June 2020, we published a Forrester Wave™ evaluation of Adobe implementation services. We used 24 criteria to evaluate 12 service providers globally. In this report, we compile the additional...

• Report The Case Study Bonanza Of Adobe Implementations

  July 29, 2020 | Xiaofeng Wang, Ted Schadler

  Adobe is one of the most important digital experience platforms, but it doesn’t work out of the box. Any marketing, commerce, or experience pro will want to find the best implementation partner; it...

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  Webinar Your Adobe Success Or Failure Depends On Picking The Right Service Provider

  Key Takeaways From "The Forrester Wave™: Adobe Implementation Services, Q2 2020"

  July 29, 2020 | Xiaofeng Wang, Ted Schadler

  Adobe offers an expansive portfolio of marketing and commerce software. But turning the raw materials into a differentiated customer experience is very difficult. The key to success lies in...

• Report The Forrester Wave™: Adobe Implementation Services, Q2 2020

  The 12 Providers That Matter Most And How They Stack Up

  June 25, 2020 | Xiaofeng Wang, Ted Schadler

  In our 24-criterion evaluation of Adobe implementation service providers, we identified the 12 most significant ones — Accenture, Adobe, Cognizant, Deloitte, Dentsu, HCL Technologies, IBM, ICF...

• Report Your Global Martech Stack Won't Cut It In China

  Assemble A Local Martech Stack To Support Your Marketing Strategy In China

  April 7, 2020 | Xiaofeng Wang

  Global marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the...

• Report Now Tech: Adobe Implementation Services, Q1 2020

  Forrester's Overview Of 24 Adobe Implementation Service Providers

  February 12, 2020 | Xiaofeng Wang, Ted Schadler

  You can use Adobe implementation services to navigate the complex and growing Adobe product set, implement faster based on industry specialization, and reinvent the business. But to realize these...

• Report Case Study: Programmatic Product Placement Is Ready For Prime Time In China

  The Hunan Broadcasting System Leverages AI To Digitize Product Placement

  September 30, 2019 | Danny Mu, Xiaofeng Wang

  Artificial intelligence is rapidly transforming every facet of marketing and advertising. In China, top reality TV show broadcasters like Hunan TV and Mango TV, part of the Hunan Broadcasting...

• Report Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

  How To Identify The Right DMP Vendor For Your Business

  August 13, 2019 | Xiaofeng Wang

  In July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In...

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  Webinar The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

  August 13, 2019 | Xiaofeng Wang

  This webinar explores the findings from the Q3 2019 Forrester Wave on data management platforms (DMPs) in Asia Pacific, which examined the capabilities and strategies of 10 top vendors. Key...

• Report The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

  The 10 Providers That Matter Most And How They Stack Up

  July 10, 2019 | Xiaofeng Wang

  In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle,...

• Report A Guide To Marketing Into China

  Stop Seeking Chinese Equivalents Of Western Marketing Approaches

  May 8, 2019 | Xiaofeng Wang

  China is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more...

• Report Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

  Forrester's Overview Of 23 Data Management Platform Providers

  April 29, 2019 | Xiaofeng Wang

  Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to...