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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Determine Your Data's Worth: Data Plus Use Equals Value

    Intermediate Level: Strategy Practices For Insights-Driven Businesses
    January 4, 2021 | Jennifer Belissent, PhD

    As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

  • Report From People To Products: Services Firms Offer More Software Than You Think

    Business Process Accelerators Help Digitize Business Operations
    August 20, 2020 | Nigel Fenwick

    Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these solutions, making it available to a...

  • Webinar An Exec's Guide To The Internet Of Things: How To Start From Business Value

    August 6, 2020 | Frank Gillett, Paul Miller, Michele Pelino

    How does internet of things (IoT) technology fit into business strategy? A common mistake is to start with technology first. This webinar maps out how to put IoT in the context of business value...

  • Report Research Overview: Digital Product Management

    A CIO's Introduction To Developing Products In The Digital Age
    July 29, 2020 | Nigel Fenwick, Randy Heffner

    Digital products create new revenue and can accelerate business transformation. But trying to design and build new digital products using the same capabilities used to create and launch physical...

  • Report Research Overview: Internet Of Things

    An Executive's Guide To Success With IoT
    June 26, 2020 | Frank Gillett

    Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This...

  • Report Grasp The Challenge Of Implementing Digital Twins At Scale

    Digital Twins Show Great Promise, But Early Adopters Struggle With Technical And Organizational Barriers As They Scale
    May 18, 2020 | Paul Miller

    Tech leaders continue to struggle when it comes to defining and realizing the true possibilities and opportunities associated with digital twin technology. Most digital twin initiatives today model...

  • Report Detail Your Three IoT Scenarios

    Segmenting The Application Of Internet Of Things Across Products, Assets, And Ecosystem Sources
    May 6, 2020 | Frank Gillett

    Execs can use internet of things (IoT) in three scenarios: product IoT, operations IoT, and ecosystem IoT. This report lays out the details of each scenario with subcategories for how they will...

  • Report The Forrester Tech Tide™: Smart Manufacturing, Q2 2020

    Twenty Technologies Power Manufacturing's Digital Transformation
    April 1, 2020 | Paul Miller

    Smart manufacturing is increasingly critical to manufacturers' ability to win, serve, and retain their customers. To accelerate their performance in smart manufacturing, companies are evaluating...

  • Report Data Commercialization: A CIO's Guide To Taking Data To Market

    Advanced Level: Strategy Practices For Insights-Driven Businesses
    March 27, 2020 | Jennifer Belissent, PhD

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

  • Report From People To Products: Software-Powered Consulting

    The Digital Disruption Of Technology Services
    February 12, 2020 | Nigel Fenwick

    Consulting firms, digital agencies, and technology services providers no longer deliver just supplemental expertise but create digital assets that help consultants deliver better outcomes in less...