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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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January 16, 2020
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020
Tools And Technology: The Marketing Measurement And Insights Playbook
In our 27-criteria evaluation of marketing measurement and optimization vendors, we identified the nine most significant ones — Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing...
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Report The Forrester Wave™: Performance Marketing Agencies, Q3 2019
The 12 Agencies That Matter Most And How They Stack Up
In our 28-criterion evaluation of performance marketing agencies, we identified the 12 most significant ones — 360i, 3Q Digital, DAC Group, GroupM Performance, iCrossing, iProspect, Jellyfish,...
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