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  • Marketing Mix Modeling
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  • Laura Ramos

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report B2B Marketing Agencies, North America, Q1 2019

    Forrester's Overview Of 39 Service Providers Serving B2B Marketers
    February 8, 2019 | Jay Pattisall, Laura Ramos

    You can use B2B marketing agencies to supplement your resources with leading expertise; elevate your creative and content; and drive value from data, analytics, and martech investments. But to...

  • Webinar How Are CMOs Spending Marketing Program Budgets In 2014?

    March 18, 2014 | Tracy Stokes, Laura Ramos

    Good news! Marketing budgets have stabilized for 2014, and many CMOs expect to see a spending rebound. The bad news is that those CMOs will need to stretch those budget dollars further to...

  • Webinar The 2009 Economic Impact On B2B Marketing Budgets And Practices

    May 18, 2009 | Laura Ramos

    Business-to-business (B2B) marketers cling tenaciously to traditional marketing tactics they fully admit don't work as well as they should. Will 2009 mark the year when B2B marketing finally...

  • Report What Keeps B2B CMOs Awake At Night?

    Tactics And Execution Worries Outweigh Strategy and Innovation
    November 29, 2007 | Laura Ramos

    Top B2B marketing executives enjoy, or suffer from, a broad range of responsibilities spanning tactical execution to strategic visioning. Yet, it's the short-term issues that keep them awake at...

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