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The B2B Marketing Playbook For 2021

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report Tip The Balance From Reference Customers To Advocates

    Capture Buyer Satisfaction And Enthusiasm Earlier
    February 5, 2014 | Peter O'Neill

    Most business-to-business (B2B) marketing budgets have a significant and recurring line item entitled "customer reference program," which involves extensive spending and effort so the sales force...

  • Report How B2B Marketers Use Social Now

    Emerging Trends In B2B Social Marketing For 2013
    May 13, 2013 | Zachary Reiss-Davis

    Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

  • Report 2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors
    September 5, 2012 | Kim Celestre, Zachary Reiss-Davis

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

  • Report Your Community Upgrade: From Experiment To Strategic Approach

    The Right Formula For Tech Marketers Using Online Communities
    July 12, 2012 | Kim Celestre, Peter Burris

    This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

  • Report Social Media Amplifies Your B2B Buyers' Experiences

    Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand
    May 3, 2012 | Kim Celestre

    In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these...

  • Report The Emergence Of The Digital Marketing Service Provider

    Tech Marketers Have A New Buyer And Channel To Consider
    January 5, 2012 | Peter O'Neill

    Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity. These providers will...

  • Report Making Online Display Marketing Work For B2B

    B2B Marketers Need To Expand Their Online Advertising Horizons
    March 15, 2011 | Michael Greene

    Display marketing is part of most B2B interactive marketers' plans for 2011, but few are prepared to unlock its full potential. Rather than miss opportunities by simply porting over print media...

  • Report Financial Services B2B Interactive Marketing Trends

    September 2, 2010 | Michael Greene

    Caution continues to dominate business-to-business (B2B) financial services interactive marketing strategies as budget squeezes, regulatory concerns, and a lack of digital experience impede...

  • Report B2B Interactive Spend Will Double By 2014

    B2B US Interactive Marketing Forecast, 2009 To 2014
    March 4, 2010 | Michael Greene

    B2B interactive marketing spending will climb to nearly $4.8 billion in 2014 as interactive channels continue to grab a larger share of the marketing pie. B2B marketers will continue to invest...

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