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  • Marketing Mix Modeling
  • Drive revenue with customer experience

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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Chatbots And Virtual Assistants Can Help B2B Organizations Close The Digital Experience Gap

    Automated Conversational Engagement Meets The Modern B2B Buyer's Need For Immediacy
    December 11, 2020 | Steven Casey

    Social distancing has fast-forwarded the B2B buyer journey into an almost exclusively digital adventure. With face-to-face meetings all but impossible, buyers are seeking experiences and content...

  • Webinar The Cost Of Losing Creativity

    The ROI Of Investing In An Agency For Creating And Differentiating Your Brand
    August 28, 2019 | Jay Pattisall

    Marketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...

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